NPD Manager

2 weeks ago


Cape Town, Western Cape, South Africa Silvertree Capital (PTY) ltd Full time R600 000 - R1 200 000 per year

Faithful to Nature is a market leader in natural product retail, committed to ensuring that the products we consume dont harm us, our planet, and our communities. We offer a curated selection of health, food, body & beauty, and lifestyle products across our fast-growing online and retail channels.

We are part of Silvertree Brands, a purpose-driven group including UCOOK, SKOON., and Pet Heaven.

Role Overview

The NPD (New Product Development) Manager will lead the end-to-end development of Faithful to Nature's own label product portfolio, from concept and feasibility through to manufacturing, launch, and post-launch evaluation. This role is central in building a scalable, commercially successful, and operationally smooth NPD pipeline.

You will oversee the NPD team, establish a structured project governance framework, collaborate closely with cross-functional stakeholders, and ensure products meet quality, compliance, sustainability, and profitability targets.

Key Responsibilities

Project & Launch Management

  • Lead and manage the NPD team to deliver projects in line with business priorities.
  • Own and drive the product lifecycle from ideation through to launch and review.
  • Develop and implement a robust product launch framework with clear governance and accountability.
  • Coordinate with marketing, commercial, supply chain, operations, finance and quality teams to ensure seamless execution.
  • Maintain timelines and budgets, managing risks and mitigation plans proactively.

Feasibility & Viability Assessment

  • Evaluate commercial, technical, and operational feasibility of new product concepts.
  • Conduct margin analysis, costings, and demand forecasts to ensure commercial viability.
  • Build business cases for senior management approval.

Supplier & Manufacturing Management

  • Assess existing suppliers and manufacturers to identify optimisation opportunities.
  • Support new sourcing where required to enhance quality, innovation, or cost efficiencies.
  • Build strong supplier relationships ensuring performance, compliance, and continuous improvement.
  • Drive manufacturing process optimisation to support cost, efficiency, and sustainability goals.

Innovation & Process Improvement

  • Stay ahead of market trends, competitor launches, and consumer insights.
  • Continuously refine NPD processes to embed best practices.
  • Foster a culture of innovation, accountability, and ownership.

Ad Hoc Support

  • Contribute to broader business priorities and cross-functional projects as required.

Key Performance Indicators (KPIs)

  • On-time, in-full delivery of NPD projects.
  • Achievement of budgeted margins and cost targets.
  • Consistent utilisation of a structured launch framework.
  • Supplier performance improvements (cost, quality, lead time, compliance).
  • Successful delivery of commercially viable products aligned to consumer needs.

Experience & Skills Required

  • Degree in product development, project management, or related field (or equivalent experience).
  • Proven track record managing cross-functional NPD projects from concept to launch.
  • Strong understanding of manufacturing and supplier management (FMCG/retail preferred).
  • Solid commercial acumen with experience in costings, pricing, and viability assessments.
  • Excellent project management and organisational skills with ability to manage multiple complex projects.
  • Leadership experience with ability to develop and motivate a team.
  • Strong communication, stakeholder management, and influencing skills.
  • Knowledge of regulatory and compliance requirements is an advantage.

Success Traits

  • Accountability: Fully owns outcomes and delivery.
  • Collaboration: Builds strong relationships across teams and suppliers.
  • Initiative: Identifies opportunities and drives improvement.
  • Adaptability: Thrives in a fast-paced, ever-evolving environment.
  • Communication: Clear, proactive, and transparent communication.
  • Engagement: Present, reliable, and committed to team and business goals.


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