Sales & Application Specialist – Laboratory Division | Cape Town
8 hours ago
Purpose of the Role
The
Sales and Application Specialist
play a key role in supporting the Laboratory Division through product expertise, technical support, customer training, and sales enablement. This role bridges the gap between
technical application and commercial success
— ensuring customers fully understand, utilize, and trust the company's laboratory products and solutions.
Key Areas of Responsibility
1. Product Knowledge & Expertise
- Maintain up-to-date professional and technical knowledge of products, specifications, and applications.
- Attend educational workshops, conferences, and training sessions to stay current on industry developments.
2. Customer Support & Training
- Provide on-site and remote training to healthcare professionals.
- Address product-related queries and troubleshooting needs.
- Develop training materials, manuals, and product documentation.
3. Product Demonstrations
- Conduct tailored demonstrations for clients and at trade shows.
- Showcase the value and performance of laboratory equipment in practical settings.
4. Applications Support
- Offer expert technical guidance to ensure optimal equipment use in clinical and laboratory environments.
- Assist clients in integrating and customizing equipment for specific applications.
5. Collaboration with Sales Team
- Partner with sales colleagues to provide technical insights and strengthen proposals.
- Support tender submissions and product presentations.
6. Product Feedback & Improvement
- Gather and report user feedback to management.
- Recommend improvements based on real-world performance and customer experience.
7. Regulatory Compliance
- Ensure adherence to relevant healthcare and laboratory equipment regulations.
- Support customers in meeting compliance requirements.
8. Market Intelligence
- Monitor market trends, competitor activity, and new technologies.
- Participate in industry events to enhance professional networks and knowledge.
9. Administration & Reporting
- Maintain accurate records, reports, and databases.
- Provide weekly work reports and analyze product trends.
10. Sales & Business Development Support
- Identify and qualify new business opportunities.
- Support strategies that grow market share and strengthen customer relationships
Requirements
Requirements
Qualifications:
· Bachelor of Science (BSc) in:
· Medical Laboratory Science / Medical Technology
· Biomedical Science
· Microbiology
· Biochemistry
· Molecular Biology
· Physiology / Human Biology
Experience:
- 3–5 years' experience in the medical or laboratory field
- Experience in a
clinical laboratory environment
–
preferred - Academic research experience –
advantageous - IT proficiency and troubleshooting experience –
beneficial - Must have a
valid driver's license and own reliable vehicle
Capabilities and Attributes:
- Strong attention to detail and analytical thinking
- Excellent communication and presentation skills
- Sales-driven, dynamic, and customer-focused
- Proficient in Microsoft Office Suite
- Able to work independently and meet deadlines under pressure
- Willingness to travel nationally and internationally as required
Benefits
- Basic saalary R33 500
- Travel allowance R5 500
- Cell phone allowance R800
- 100% company contribution to medical aid and provident fund after probation period.
- Commission
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