Social Media

4 days ago

Wellington, Western Cape, South Africa Agri Technovation Full time R250 000 - R500 000 per year

We're looking for a creative, digitally fluent storyteller who knows how to bring a brand to life online. As our Social Media & Content Creator, you'll play a key role in shaping our digital presence, creating fresh, engaging content that reflects who we are and connects meaningfully with our growers, partners, and community.

This is a hands-on, ideas-to-execution role for someone who thrives in a fast-paced environment, loves exploring new trends, and enjoys translating big-picture strategies into scroll-stopping content.

Main Responsibilities

  • Develop and implement platform-specific social media strategies that grow our audience, strengthen brand visibility, and drive engagement and leads. This includes defining content themes and maintaining a calendar aligned with marketing campaigns and product priorities.
  • Create and manage on-brand content, from graphics, videos, reels, and stories to written posts, across Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.
  • Ensure all content reflects our brand tone, seasonal focus, and current agricultural and digital trends.
  • Monitor social channels to identify opportunities for engagement, track competitor activity, and identify emerging trends relevant to our industry. Use these insights to guide content creation and optimise engagement.
  • Engage with our online community in a professional and approachable manner by responding to comments, messages, and mentions to build relationships, strengthen brand trust, and grow our digital presence.
  • Track and analyse key performance metrics.
  • Stay up to date with changes in social media tools, algorithms, and technologies. Explore new formats, AI tools and trends.
  • Work closely with the PR, Marketing, and Product teams to align messaging, campaigns, and seasonal priorities. Ensure brand consistency across all channels and touchpoints.

Skills and Capabilities

  • Strong understanding of social media platforms, trends, and best practices
  • Excellent written and verbal communication skills in both English and Afrikaans
  • Good visual sense and the ability to produce short-form video, copy, and visual content
  • Experience with Canva or Adobe Creative Suite
  • Analytical mindset with the ability to interpret data and apply insights
  • Organised and proactive with attention to detail
  • Collaborative and comfortable working in a small, fast-moving team
  • Curious and adaptable with an interest in digital trends and their application to brand growth

 Qualifications and Experience

  • Degree or diploma in Marketing, Communication, Media, or a related field
  • 1–2 years of experience in social media or content creation
  • Must have a strong understanding of social media platforms — including Facebook, Instagram, LinkedIn, YouTube, and X (Twitter) with the ability to manage business accounts and tailor content to suit each platform's audience.
  • Experience in agriculture or related industries is an advantage but not required; an
  • interest in the sector and willingness to learn are key
  • Must be based near Wellington, Western Cape (no relocation assistance provided)
  • Must be available for in-person meetings at short notice

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