Senior Marketing Manager

Main Purpose:

The Senior Marketing Manager will lead and oversee the strategic marketing direction for the organisation, ensuring brand alignment and consistency across all 8 regional firms. This individual will be responsible for maintaining a strong, unified brand identity, driving national marketing initiatives, and supporting local marketing teams with tools, strategy, and guidance to achieve both regional and organisational objectives.

The role requires a strategic thinker with strong leadership skills, deep brand management experience, and the ability to collaborate across departments and regions.

The successful candidate will ensure that the firm's brand reflects its expertise, trustworthiness, and client-centric focus in the competitive financial services industry.

This is a strategic role for a highly motivated marketing professional who can align multiple teams, elevate the firm's presence in the market, and drive brand-led growth.

Key Responsibilities

1. Brand Management & Alignment

• Act as the guardian of the firm's brand, ensuring consistency in messaging, visual identity, and positioning across all offices.
• Develop, implement, and enforce brand guidelines, templates, and marketing standards for local and national use.
• Conduct periodic brand audits across offices to maintain high-quality and cohesive brand representation.
• Maintain the firm's reputation and credibility in the financial services industry through consistent branding and communications.

1. 
   
2. Strategic Marketing Leadership

• Develop and execute a national marketing strategy aligned with business objectives, including client acquisition, retention, and thought leadership.
• Translate business priorities into impactful campaigns for multiple audiences: corporate clients, investors, stakeholders and trainees.
• Align regional marketing initiatives with head office objectives while respecting local market dynamics.
• Oversee content strategy, PR, media relations, and corporate communications to position the firm as a leader in the finance sector.

1. 
   
2. Oversight of Regional Offices

• Provide guidance, frameworks, and best practices to regional marketing teams to ensure brand and message alignment.
• Review and approve regional campaigns to ensure compliance with brand standards and strategic goals.
• Foster collaboration between head office and regional offices through regular meetings, training, and knowledge sharing.
• Support regional offices in executing marketing initiatives efficiently, cost-effectively, and professionally.

1. 
   
2. Digital Marketing & Campaign Management

• Lead national campaigns across digital channels, including website, social media, email marketing, and industry platforms.
• Ensure digital presence reflects professionalism, thought leadership, and compliance with industry standards.
• Use analytics and performance metrics to optimize campaigns and demonstrate ROI.
• Oversee SEO, SEM, and online marketing initiatives to enhance visibility and engagement.

1. 
   
2. Internal Communications & Events

• Partner with HR and operations to promote firm culture, internal engagement, and employer branding.
• Manage marketing aspects of major firm events, client seminars, webinars, and conferences.
• Support recruitment and talent retention strategies through marketing and communication initiatives.

1. 
   
2. Leadership & Collaboration

• Lead the head office marketing team while coordinating with regional marketing representatives.
• Manage relationships with external agencies, vendors, and consultants as required.
• Report marketing performance, insights, and strategic recommendations to senior leadership.

Key Skills & Competencies

• Strong leadership and ability to influence cross-office teams.
• Deep knowledge of branding, communications, and marketing strategy in financial services.
• Exceptional written and verbal communication skills with attention to professional tone.
• Analytical mindset with experience measuring marketing performance and ROI.
• Hands-on and strategic, balancing tactical execution with long-term vision.
• Proficiency with digital marketing tools, CRM systems, and analytics platforms.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 7–10 years' experience in marketing, with at least 3 years in a senior leadership role, ideally within finance, accounting, or professional services.
• Proven experience managing brand consistency across multiple offices or regions.
• Demonstrated ability to lead campaigns, elevate brand presence, and engage professional audiences.

Software & Tools

• Project & Workflow Management:
• CRM & Marketing Automation: HubSpot, Click It
• Design & Content Tools: InDesign, Canva
• Social Media & Advertising Platforms: Facebook Meta Business Suite, LinkedIn Campaign Manager
• Analytics & Reporting: Built-in analytics from HubSpot, social platforms, and other marketing tools

The successful candidate will be confident in using these tools to manage campaigns, track results, and streamline multi-office coordination.

Success Indicators

• Cohesive and consistent brand presence across all offices.
• Enhanced firm visibility, thought leadership, and market positioning.
• High-performing marketing campaigns with measurable ROI.
• Strong collaboration between head office and regional offices, resulting in aligned and efficient marketing efforts.