Specialist, SEO

2 weeks ago

Cape Town, Western Cape, South Africa StoneX Group Inc. Full time R900 000 - R1 200 000 per year

Overview
Connecting clients to markets – and talent to opportunity
With 4,300 employees and over 400,000 retail and institutional clients from more than 80 offices spread across five continents, we're a Fortune-100, Nasdaq-listed provider, connecting clients to the global markets – focusing on innovation, human connection, and providing world-class products and services to all types of investors.

At StoneX, we offer you the opportunity to be part of an institutional-grade financial services network that connects companies, organizations, and investors to the global markets ecosystem. As a team member, you'll benefit from our unique blend of digital platforms, comprehensive clearing and execution services, personalized high-touch support, and deep industry expertise. Elevate your career with us and make a significant impact in the world of global finance.

Responsibilities
Position Purpose:
Lead the development and execution of an entity‑first, semantics‑driven SEO conte nt progr am for StoneX's English‑speaking B2B markets. You will scale organic visibility and qualified institutional t raffic t hrough accurate , compliant, educational content and AI‑enhanced workflows. This role owns strategy and hands‑on delivery across briefing, editing, and on‑page optimization, partners closely with subject‑matter experts and C omplian ce, and mentors contributors on semantic precision and content quality.

Primary duties will include:

  • Strategy ownership (EN markets): Build and maintain a quarterly plan mapped to StoneX ' Business divisions and content streams, aligned to user intent and business priorities.
  • Semantic architecture: Define topical maps, taxonomies; design internal‑linking frameworks , avoid cannibalization and clarify intent across overlapping topics
  • AI‑assisted operations: Use LLM workflows and tools to accelerate research and briefs with human‑in‑the‑loop QA, prompt libraries, and quality checkpoints.
  • Briefing & editing: Produce semantic briefs with SERP/intent analysis, E‑E‑A‑T requirements, and SME inputs; edit drafts for clarity, precision, and compliance‑safe tone.
  • On‑page optimization: Ship and test best‑practice meta titles
  • and descriptions H structure, URL slugs, alt text, internal linking targets
  • Site architecture & hygiene: Lead content audits to improve performance
  • Stakeholder alignment: Co‑create keyword proposals with business desks to match market language and product positioning; facilitate intent/semantics workshops.
  • Trendwatch & playbooks: Track algorithm and semantic SEO developments; document playbooks and coach team members.

Qualifications
To land this role you will need
:

  • 6–8+ years leading SEO content in B2B, ideally financial services or other regulated industries.
  • Demonstrated initiative and wins across multiple English‑speaking markets with measurable improvements in visibility and engagement.
  • Deep semantic SEO expertise : entity‑based research, topic clustering, knowledge‑graph alignment, disambiguation, and internal‑linking architectures.
  • Strong command of AI‑assisted research/ briefing and prompt/QA guardrails.
  • Excellent writing/editing skills ; strong stakeholder communication and influence.

Working environment:

  • Hybrid/In-office

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