SEO Specialist

1 hour ago

Cape Town, Western Cape, South Africa Remote Choice Full time

We're looking for a technically skilled
SEO Specialist
with a strong focus on
off-page optimisation
and
technical performance
. In this role, you'll take ownership of
backlink strategies
,
domain authority growth
, and
technical audits
to enhance website performance and search visibility. While your core expertise lies in off-page and technical SEO, you'll also support the wider SEO team with
content
and
on-page optimisation
projects when needed.

Key Responsibilities

  • Develop and execute high-impact link-building campaigns to drive domain authority growth.
  • Identify and secure high-quality backlink opportunities through outreach, partnerships, and content-led initiatives.
  • Conduct comprehensive technical SEO audits using tools such as Ahrefs, Screaming Frog, and Sistrix to identify and resolve performance issues.
  • Apply your PHP development skills to implement technical fixes across site architecture, indexing, CWV, structured data, and crawlability.
  • Experience with Laravel is a strong advantage.
  • Monitor and maintain backlink profiles, managing disavow files and ensuring optimal link equity.
  • Track and analyse SEO performance using GA4, Google Search Console, and Google Tag Manager, producing clear, actionable insights and reports.
  • Collaborate closely with content, web development, and marketing teams to ensure SEO best practices are integrated across all digital channels.
  • Minimum 2 years of experience in an SEO role, with proven expertise in off-page and technical SEO.
  • Demonstrated success in link-building, outreach, and domain authority improvement.
  • Deep understanding of technical SEO fundamentals, including site speed, indexation, schema markup, and crawl optimisation.
  • Strong analytical and reporting skills, with the ability to communicate technical insights in a clear, client-friendly manner.
  • Working knowledge of on-page and content SEO best practices.
  • Up-to-date understanding of SEO trends, Google algorithm updates, and industry tools.

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