sales manager
2 days ago
Department: Sales & Business Development
Reporting to: General Manager / Managing Director
Industry: Engineering & Manufacturing
Location: [Insert Location]
Employment Type: Permanent – Full Time
1. ROLE PURPOSE
The Sales Manager is responsible for leading, coaching, and developing a diverse team of
internal and external sales professionals to drive revenue growth, expand market share, and
strengthen customer relationships within the engineering and manufacturing sectors. The role
requires strong technical acumen, commercial leadership, and the ability to manage complex
B2B sales cycles involving engineered products, solutions, and high-value projects.
2. KEY RESPONSIBILITIES
2.1 Sales Leadership & Team Management
• Lead, motivate, and manage a diverse team of sales representatives, key account
managers, internal sales coordinators, and technical sales engineers.
• Conduct regular performance reviews, coaching sessions, and skills development
plans.
• Create a positive, accountable, high-performance sales culture.
• Recruit, onboard, and train new sales sta .
2.2 Sales Strategy & Planning
• Develop and implement annual sales strategies aligned with company targets and
operational capabilities.
• Define sales KPIs, territory allocations, and product/market segments.
• Conduct market research to identify new opportunities, industry trends, and emerging
technologies.
• Prepare accurate sales forecasts, reports, and market intelligence dashboards.
2.3 Customer Relationship Management
• Build and maintain strong relationships with key industrial clients, OEMs, contractors,
consulting engineers, distributors, and EPC companies.
• Drive customer satisfaction through consistent follow-up, technical support, and value
added service.
• Resolve escalated customer issues and ensure smooth handling by internal sales and
service teams.
2.4 Technical & Product Knowledge
• Understand engineering drawings, production processes, and manufactured
components (mechanical, electrical, or electromechanical).
• Present technical solutions to clients, including product demonstrations and site visits.
• Work collaboratively with engineering, production, and quality departments to ensure
accurate costing, feasibility, and delivery timelines.
• Support the creation of proposals, quotations, and engineered solutions.
2.5 Business Development
• Identify and develop new business opportunities in target industries (manufacturing,
mining, energy, automotive, food & beverage, utilities, OEMs, engineering firms).
• Grow the company's footprint within existing accounts through cross-selling and
solution-based selling.
• Represent the company at industry events, exhibitions, trade shows, and client
workshops.
2.6 Operational & Administrative Management
• Oversee sales budgets, pricing strategies, discount structures, and profitability.
• Ensure compliance with internal policies, CRM utilization, sales administration, and
reporting standards.
• Collaborate with Finance on credit control, payment terms, and contract negotiations.
• Maintain accurate records of leads, quotations, pipelines, and orders.
3. REQUIRED QUALIFICATIONS & EXPERIENCE
3.1 Qualifications
• National Diploma or Degree in Engineering (Mechanical, Electrical, Industrial, or
related).
• Business Management / Sales Management qualification advantageous.
• Valid driver's licence.
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