Executive: Brand

Structural Information
Job number:

Job title:
Executive: Brand & Comms

Job grade:
M3

BU:
CSB

Division:
Marketing

Span of control:
5-10

Reports to:
Top Management

*Core Description*
The Executive: Brand and Communications is accountable for leading, shaping and elevating the organisation's brand, customer perception and multi-channel marketing communications strategy. The role drives brand equity, customer affinity, and commercial value through digital-first, insight-led, personalised and scalable campaigns across owned, earned and paid channels.

This position ensures the brand remains relevant, competitive and distinctive in the evolving digital economy, driving adoption, retention, and preference across key customer segments.

*Job Responsibilities*

• Brand Leadership and Positioning
• Develop and evolve a compelling long-term Brand Vision aligned to business strategy, growth targets and market opportunity.
• Lead brand positioning, architecture and identity frameworks across all product lines and consumer touchpoints.
• Drive continuous brand measurement and equity tracking to inform improvement in awareness, relevance, and sentiment.
• Integrated Marketing and Communications Strategy
• Lead the development and execution of customer-centric, integrated marketing campaigns across digital, media, PR, retail and experiential channels.
• Ensure communication strategies are insight-driven, data-informed and aligned to commercial objectives and customer segment needs.
• Work with retail channel leads to ensure marketing communications drive granular market share growth across the different channels, including partnering with external channel owners to drive joint marketing campaigns.
• Oversee the annual communication brand planning and annual calendar and optimise channel mix to maximise ROI and customer impact.
• Digital and Data-Driven Marketing Maturity
• Champion personalisation, marketing automation, behavioural segmentation and AI-enabled marketing capabilities.
• Grow digital channels, social ecosystems and online communities to drive engagement, conversion and loyalty.
• Implement modern media planning, including programmatic buying, performance marketing and attribution modelling.
• Sponsorships, Corporate Reputation and PR
• Lead sponsorship portfolio strategy and measurement frameworks to maximise equity and commercial value.
• Manage reputation and storytelling across media, stakeholder communication and crisis response.
• Position the organisation as a trusted, responsible and customer-obsessed brand.
• Cross-Functional Leadership and Stakeholder Management
• Collaborate with HR to drive Employer Brand strategy and employee advocacy.
• Partner with product, commercial and customer teams to ensure messaging consistency across customer journeys and experience platforms.
• Manage strategic agency, influencer and media partner relationships.
• Governance, Budget Optimisation and ROI
• Ensure brand governance compliance across platforms, products and markets.
• Manage marketing investment effectiveness via performance dashboards, analytics and value measurement.
• Procure and manage performance of marketing services and agency partners as per Telkom's governance framework.
• Ensure financial discipline while maximising return on investment and customer value creation.

Core Competencies
*Functional Knowledge/ Skills*

• Brand Management
• Digital and Performance Marketing
• Media Strategy and Channel Optimisation
• PR, Storytelling and Reputation Management
• Sponsorship and Partnerships
• Customer-Centric Growth Leadership
• Digital and Data-Driven Marketing Capability
• Budget Management

Competencies (Behaviour)

• Strategic Planning and Execution
• Analytical and Critical Thinking
• Leadership, Coaching, and Stakeholder Influence
• Decision-Making under Pressure
• Communication and Change Leadership Negotiation and Conflict Resolution
• Collaboration and Relationship Building
• Professional Integrity, Accountability and Ethical
• Leadership
• Resilience and Composure

Certifications

• Relevant Certification will be an advantage

Education

• NQF 7: 3 year Degree

*Experience*

• 8 Years relevant experience, of which at least 3 years on senior management level

*Additional Information
Certification, qualifications and experience:*

• Certifications in strategic marketing CMSA, Digital Marketing, Customer Experience, AI Marketing or Media Strategy will be advantageous.
• NQF Level 7 bachelor's degree in marketing, Communications, Digital Marketing, Brand Strategy or Business.
• Postgraduate qualification (MBA/Masters) will be preferred.
• Minimum years of experience including a minimum of 5 years at senior management level in Marketing, Brand, Digital or Communications roles, preferably in telecommunications, tech or fast-paced consumer-focused industries.
• Proven experience leading digital transformation, brand repositioning or large-scale integrated campaigns.
• Demonstrated experience in brand equity measurement, analytics, insights and performance-driven brand growth.
• Experience in managing agencies, media, digital partners and sponsorship portfolios.

*Special Requirements*

• Accelerate digital revenue growth through effective brand and digital demand strategy.
• Build a measurable and defensible brand equity advantage.
• Strengthen customer love, retention and lifetime value.
• Future-proof the organisation through modern communications technology, AI-powered marketing and sustainable brand positioning.

*Special Requirements
Physical Requirements*

• None

Key Stakeholders
Internal:
CSB CEO

CSB Executive Leadership Team

Corporate Communications and PR

Product and Commercial Teams

Retail Channels

Management Committee

HR

External:
External Creative, Media, Sponsorship and Strategic Agencies

External Media, Media Owners, Influencers and Community Partners