Content Manager

2 days ago

Cape Town, Western Cape, South Africa Exclusively Remote Full time


Content Marketing Specialist (Remote US Client)

Reports To: Digital Marketing Strategist

Department: Client Delivery

Employment Type: Full-Time, Remote

Engagement: Long-Term (Internal)

Role Summary

The Content Marketing Specialist is responsible for producing high-quality thought leadership content that supports B2B marketing and revenue growth. This role focuses on developing strategic, value-driven contentincluding case studies, blogs, and whitepapersto drive brand authority, lead generation, and client retention for a US-based internal client.

Core Responsibilities

  • Develop and write high-impact thought leadership content such as case studies, whitepapers, blogs, and long-form articles.

  • Conduct research and interviews to extract client stories and industry insights.

  • Ensure content aligns with brand positioning, SEO best practices, and overall marketing strategy.

  • Work closely with the Digital Marketing Strategist to plan and deliver content that supports campaign objectives and pipeline generation.

  • Maintain consistent brand voice across all content formats.

  • Optimize content for search visibility using SEO tools and keyword research.

  • Track content performance and make data-driven recommendations for improvement.

Minimum Qualifications

  • Bachelors degree in Marketing, Communications, Journalism, or a related field.

Relevant Experience (Highly Advantageous)

Experience in one or more of the following sectors or environments:

  • SaaS, Venture Capital, BPO, or BPaaS

  • FinTech or Big 4 public accounting

  • Investment Banking or AI/ML-driven technology products

  • Previous roles with similar responsibilities and scale in B2B environments

Preferred Qualifications

  • 3+ years of B2B content marketing experience, preferably in a technical, financial, or high-growth environment.

Software & Tools

  • HubSpot (CRM and marketing workflows)

  • SEO research & optimization tools (e.g., SEMrush, Ahrefs, Moz)

Key Performance Indicators (KPIs)

  • Deliver 8+ high-quality content pieces per month (mix of blogs, whitepapers, case studies).

  • Maintain consistency, accuracy, and brand alignment across all deliverables.

  • Support content-driven lead generation goals in collaboration with the marketing team.

Immediate Deliverables (First 3060 Days)

  • Launch the initial set of content assets, including priority articles, case studies, and whitepapers.

  • Establish a content calendar aligned to campaign and SEO strategies.

  • Ensure all content is optimized for search, readability, and audience relevance.


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