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Sales Manager

2 weeks ago

Centurion, Gauteng, South Africa Barcelos Group Full time R250 000 - R500 000 per year

Job Title:
Sales Manager

Location:
Centurion, South Africa

About Barcelos

Barcelos Flame Grilled Chicken is a proudly South African brand inspired by Portuguese tradition and a love for bold, authentic flavours. With a growing footprint across South Africa and beyond, Barcelos continues to deliver delicious flame-grilled chicken meals that bring people together.

As we expand our retail and franchise network, we're looking for an experienced and dynamic
Sales Manager
to drive growth, build strong client relationships, and lead the sales strategy for the brand.

Position Overview

The
Sales Manager
will oversee all sales operations within Barcelos South Africa, with a focus on driving revenue growth, managing franchise sales pipelines, and supporting key business partnerships. This role requires a results-driven leader with strong interpersonal skills and an in-depth understanding of the QSR (Quick Service Restaurant) industry.

Key Responsibilities

1. Sales Strategy & Execution

  • Develop and implement sales plans to achieve company growth targets.
  • Identify and secure new business opportunities including franchise expansion, corporate catering, and retail partnerships.
  • Analyse market trends to forecast sales performance and identify emerging opportunities.

2. Franchise Development

  • Manage the franchise sales process — from lead generation and qualification to onboarding and support.
  • Collaborate with the New Business Generation Director to ensure new stores meet brand and operational standards.
  • Conduct site visits, presentations, and negotiations with potential franchisees.

3. Relationship Management

  • Build and maintain strong relationships with franchisees, corporate partners, and key accounts.
  • Provide ongoing support to franchise owners to drive local sales growth.
  • Liaise with the operations and marketing teams to align sales campaigns and promotions.

4. Performance & Reporting

  • Monitor sales KPIs and prepare regular performance reports for senior management.
  • Oversee CRM systems and ensure all sales data is up to date.
  • Develop incentive programs and training to enhance team performance.

5. Team Leadership

  • Recruit, train, and manage a small sales team or regional representatives.
  • Foster a culture of accountability, motivation, and continuous improvement.
  • Coordinate with marketing and operations teams for integrated campaign execution.

Requirements

  • Bachelor's degree in Business, Marketing, or related field (preferred).
  • Minimum
    5 years of sales management experience
    — ideally in QSR, retail, or franchising.
  • Proven track record in meeting or exceeding sales targets.
  • Strong negotiation, communication, and presentation skills.
  • Excellent organizational and analytical abilities.
  • Valid driver's license and willingness to travel.

Preferred Attributes

  • Passion for food, hospitality, and customer service.
  • Entrepreneurial mindset with a hands-on approach.
  • Ability to thrive in a fast-paced, growing environment.
  • Familiarity with CRM systems and sales reporting tools.