2x Product Marketing Portfolio Lead

Requisition nr: 143370
Talent Acquisition Specialist: Tshego Semenya
Location: 135 Rivonia Road, Sandown
Closing date: 18 December 2025

Personal and Private Banking 

Product Marketing Portfolio Lead: Lending

Product Marketing Portfolio Lead: Beyond Banking

As a Product Marketing Portfolio Lead, you'll be at the heart of Nedbank's future-fit marketing ecosystem — a space where challenges like fragmented customer journeys, evolving digital behaviors, and competitive pressure become opportunities to innovate and lead. You'll unite the voice of the customer, the strength of the brand, and the power of data to ensure every product delivers measurable impact, real value, and competitive differentiation. This role is about bridging creativity and commerce, unlocking growth through digital-first strategies, and shaping experiences that resonate. You won't just respond to change — you'll anticipate it, turning complexity into simplicity and driving adoption in a fast-moving market.

Who You Are
You're not just a marketer — you're a growth strategist who sees every challenge as a chance to innovate. You treat marketing as a powerful growth lever, not a cost center, and thrive in environments where complexity demands clarity. You're equally comfortable setting bold strategic direction and rolling up your sleeves to execute with precision. You combine analytical rigor with creative intuition, turning data into stories that inspire action. Collaboration is second nature — you build trust across Product, Marketing, and Distribution teams to create seamless customer experiences. You champion relevance, simplicity, and value as the ultimate differentiators, and your curiosity drives you to transform obstacles into breakthroughs.

The Product Marketing Portfolio Lead is a senior strategic marketer responsible for driving product-market fit, commercial growth, and customer adoption across their designated product portfolio.

Operating at the intersection of marketing, product, data, and commercial strategy, this role ensures that every product within the portfolio is deeply aligned to customer needs, commercially viable, and positioned for growth.

Each Portfolio Lead will own a defined product set — Lending, Beyond Banking, or Transactional, Savings & Investments — and serve as the voice of the customer within product design and the voice of the product within marketing execution.

This is a high-impact, analytical, and creative leadership role that blends strategic storytelling with commercial accountability and digital-first marketing execution.

Portfolio Strategy & Market Leadership

• Define and lead the marketing strategy and growth roadmap for the assigned product portfolio, aligned with business and segment priorities.
• Partner with Segment, Product, Finance, and Distribution teams to ensure clear product-market fit and differentiated value propositions.
• Develop and maintain deep market, customer, and competitor understanding to inform strategic decisions.
• Translate insights into targeted marketing plans that drive awareness, acquisition, usage, and retention.
• Collaborate with the Head of Growth Marketing to integrate portfolio strategies into the broader growth and brand ecosystem.

Go-To-Market Excellence

• Own the go-to-market (GTM) process for new product launches, enhancements, and campaigns — ensuring clear positioning, pricing, and messaging.
• Partner with cross-functional teams (Product, Segment, CX, Legal, and Digital) to manage launch readiness and execution excellence.
• Develop customer and partner communication frameworks, ensuring consistent brand and tone of voice across channels.
• Measure and report on launch performance, adoption, and market impact; iterate strategies based on results.

Commercial Growth & Performance

• Drive measurable growth in key metrics such as acquisition, activation, utilization, retention, and cross-sell.
• Work with the Head of Growth Marketing and data analytics to identify opportunities for revenue acceleration and conversion improvement.
• Build robust business cases for marketing investments, tracking ROI across channels and initiatives.
• Partner with the Digital team to optimize performance marketing, digital journeys, and conversion funnels.
• Ensure marketing programs translate into tangible business outcomes through tight collaboration with distribution and digital channels.

Data, Insights & Customer Understanding

• Lead with a data-first mindset, leveraging analytics, segmentation, and behavioral insights to shape strategy.
• Collaborate with Customer Insights and CX teams to understand drivers of loyalty, churn, and product satisfaction.
• Identify untapped growth segments and test hypotheses through pilot campaigns and A/B experimentation.
• Track and share insights on competitive offerings, global trends, and emerging customer needs.

Stakeholder Management & Cross-Functional Leadership

• Serve as the strategic marketing partner to the relevant Product Executive, ensuring alignment of business and marketing priorities.
• Partner with Segment Heads of Marketing to ensure product messaging lands powerfully across different customer segments.
• Collaborate with Finance, Risk, and Legal to ensure product marketing is compliant, responsible, and commercially sound.
• Lead the internal narrative for product portfolio — equipping frontline and digital teams with compelling, actionable content.

Team Leadership & Capability Development

• Deliver and execute through the central Marketing Operations teams.
• Foster a culture of experimentation, innovation, and commercial focus.
• Champion collaboration across teams — ensuring best practices and learnings are shared across portfolios.
• Mentor emerging marketers in data interpretation, strategic storytelling, and full-funnel marketing.

Key Performance Indicators (KPIs)

• Growth & Performance: Acquisition, activation, and retention growth across assigned portfolio
• Product-Market Fit: Customer satisfaction, NPS uplift, adoption rates, and reduction in churn
• Commercial Impact: Contribution to revenue, margin, and product profitability
• Marketing Efficiency: ROI, CPA, conversion rates, and lead-to-sale ratios
• Launch Excellence: On-time and successful execution of product launches with measurable impact
• Collaboration & Enablement: Partner satisfaction (Product, Segment, Distribution), alignment to business goals

Lending Portfolio Lead

Focuses on secured and unsecured lending products (personal loans, home loans, vehicle finance, credit cards, overdraft, RCF etc).

• Drive acquisition and utilization of lending products through full-funnel marketing.
• Lead market research on consumer credit trends and competitive positioning.
• Partner with Risk and Product teams to develop responsible lending narratives.
• Shape credit education and empowerment initiatives to build trust and drive uptake.

Beyond Banking Portfolio Lead

Focuses on non-traditional, lifestyle, and partnership-based offerings (insurance, value-added services, rewards, travel, telecoms, etc.).

• Develop and market lifestyle-led propositions that deepen customer relationships.
• Drive partnerships and co-marketing opportunities that extend the Nedbank ecosystem.
• Position "Beyond Banking" as a differentiator in customer value and experience.
• Create compelling digital journeys that link lifestyle convenience to financial wellness.

• Professional Qualifications/Honour's Degree
  
• Advanced Diplomas/National 1st Degrees
  

• Bachelor's degree in Marketing, Business, or Commerce (postgraduate qualification preferred).

• 8–10 years' marketing experience, with 5+ years in product or growth marketing roles within financial services, fintech, or digital commerce.
• Demonstrated success in product positioning, go-to-market delivery, and commercial growth.
• Deep understanding of financial products and customer lifecycles.
• Proven ability to analyze data, identify insights, and translate them into actionable marketing strategies.
• Experience working with digital acquisition channels, CRM programs, analytics and martech platforms.
• Commercial acumen: comfortable interpreting business metrics and linking them to marketing programmes.
• Strong collaboration skills — able to work cross-functionally in a fast-paced, matrixed environment.
• Exceptional communication, storytelling, and influencing capabilities at executive level.

Preferred Experience

• Prior experience in digital-led financial marketing (fintech, payments, digital banking).
• Exposure to agile marketing methodologies and experimentation.
• Experience in using marketing automation and analytics platforms

• Budgeting
  
• Employee training/development
  
• Governance, Risk and Controls
  
• Managerial Accounting Principles
  
• Relevant regulatory knowledge
  
• Strategic planning
  

Preference will be given to candidates from the underrepresented groups

Please contact the Nedbank Recruiting Team at

Please contact the Nedbank Recruiting Team