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Search Engine Optimization Strategist

2 weeks ago

Cape Town, Western Cape, South Africa Thrive Internet Marketing Agency Full time R250 000 - R500 000 per year

SEO Strategist
(Remote / Digital Marketing / Full-Time)

Thrive Internet Marketing Agency
is a full-service digital marketing agency headquartered in Arlington, Texas, with a talented team of around 160 members, known as "Thrivers," from 10 countries worldwide. Founded by Matt Bowman in 2005, Thrive has earned a strong reputation for sustainable, strategic growth by prioritizing relationships and results for our clients.

Our Core Values shape a culture where team members thrive, and clients succeed. Recognized as an industry leader by Google, AI search platforms, our clients, and word of mouth, Thrive has earned a spot on the INC 5000 list for seven consecutive years. Matt continues to drive the vision and shape our exceptional culture, while our president, Josiah Wiles, leads us toward even greater success.

We're looking for passionate, ambitious self-starters with a growth mindset to help us build a world-class marketing agency. We seek A-players who are dedicated to their work, clients, and winning as a team.

In This Role, You'll Get To:

  • Maximize valuable insights into our customer relationship management system.
  • Conduct thorough keyword research to identify opportunities for targeted content creation and optimization.
  • Develop comprehensive and tailored SEO strategies aligned with the company's goals and industry best practices.
  • Perform website audits to identify technical issues, on-page SEO opportunities, and areas for improvement.
  • Collaborate with content creators, developers, and designers to ensure on-page elements, including meta tags, headers, and internal linking, are optimized for search engines.
  • Monitor and analyze website performance metrics using tools such as Google Analytics, Google Search Console, and SEO software, and provide actionable insights.
  • Stay up-to-date with the latest trends, algorithm updates, and changes in the SEO landscape, and adapt strategies accordingly.
  • Develop and manage backlink strategies to improve the website's authority and credibility.
  • Perform competitive analysis to identify gaps and opportunities in our SEO efforts compared to industry competitors.
  • Create and present regular reports on SEO performance and progress to stakeholders.
  • Collaborate with marketing and content teams to integrate SEO strategies with broader marketing initiatives.
  • Provide guidance and recommendations for website structure, URL optimization, and user experience improvements from an SEO perspective.
  • Stay informed about emerging trends and technologies in the digital marketing space and provide innovative ideas to improve our SEO efforts.
  • Conduct monthly campaign evaluation and reporting.

Key Responsibilities:

In this role, you'll embody our Core Values:

Gratitude

  • Celebrate team successes and support colleagues in troubleshooting.
  • Encourage and uplift team members during high-stress times.

Respect

  • Provide professional, respectful service in all client and colleague interactions.
  • Communicate account progress and timelines.
  • Keep organized records.

Ownership

  • Take responsibility for your work, acknowledge mistakes, and find solutions for clients.
  • Document support requests, solutions, and client communication for future reference.
  • Collaborate with clients to understand their needs and deliver solutions.

Work Ethic

  • Consistently meet deadlines and complete tasks with precision, dedication, and a focus on delivering high-quality results.
  • Demonstrate reliability and commitment by managing your workload effectively and taking initiative to support team success.

Think Bigger

  • Stay updated on best practices, trends, and technologies, and suggest innovative solutions.
  • Support team knowledge-sharing and brainstorm ways to maximize client satisfaction and retention.

Honesty

  • Log all time accurately, maintaining transparency and accountability.

A Typical 'Week in the Life' Might Consist of:

  • 20%: Internal Meetings
  • 10%: Client Meetings
  • 70%: Client Work including Onsite Updates, Content Briefs, Client Strategy

You Could Be a Great Fit for This Role If You Have:

A Bachelor's degree
or equivalent experience in fields such as Marketing, Communications, Advertising, Journalism, Information Systems, or related areas.

Signature Thriver Traits
:

  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Excellent communication skills, both written and verbal, with the ability to explain complex concepts to non-technical team members.
  • Ability to work collaboratively in cross-functional teams and adapt to a fast-paced and evolving environment.
  • Creative problem-solving skills and a proactive attitude towards overcoming challenges.
  • Strong project management and organizational skills and the ability to manage multiple tasks simultaneously.

Relevant Skills and Experience:

  • Proven track record of successful SEO strategies and implementation, resulting in improved organic search performance.
  • In-depth knowledge of search engine algorithms, ranking factors, and best practices.
  • Proficiency in using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.
  • Experience with HTML, CSS, and website development principles as they relate to SEO.
  • Certification in SEO or related digital marketing fields is a plus.

Technical Requirements:

  • Reliable, fast internet connection and a dependable computer setup.

Thrive's Commitment to You:

  • Remote Work and Flexibility
    : We value work-life balance and embrace remote work.
  • Growth and Development
    : We support continuous professional growth through learning opportunities.
  • Collaborative Culture
    : We foster a team environment that values creativity and diverse perspectives.
  • Entrepreneurial Spirit
    : We encourage innovation and ownership in your role.
  • Recognition and Rewards
    : We recognize and celebrate outstanding contributions.
  • Global Expansion
    : Grow with us as we expand

Comprehensive Benefits
:

  • Competitive compensation
  • Company bonuses
  • Generous paid time off
  • Health benefits for U.S. Thrivers and stipends for global Thrivers
  • Remote work stipends for setting up your workspace
  • Parental leave
  • Charity matching program
  • 401k with a 3% match for U.S. Thrivers
  • An exceptional culture and much more

Check out our website:

Our Interview Process:

We follow a multi-step interview process that allows you to get to know us as we get to know you. We believe in a thorough approach to ensure a good fit for everyone involved.

We're excited to hear from you and hope you'll find many compelling reasons to apply