Strategic Copywriter

2 weeks ago

Johannesburg, Gauteng, South Africa Wetpaint Advertising Full time R450 000 - R900 000 per year

We're looking for a conceptual thinker, a skilled communicator and a valuable creative partner. Experienced Writer with a focus on storytelling is an absolute must A successful candidate will show an inspiring book of work, a meticulous eye for detail, a collaborative work style and a compelling approach when presenting ideas. Creative, versatile, passionate, articulate, highly skilled senior copywriter with extensive ATL, BTL, TTL, Digital, and PR writing experience.

Job responsibilities (include, but are not limited to the following):

Writes sharp, witty, quirky and authentic copy for ATL, BTL, TTL, and digital

Understands brand identity, captures and hones a brand voice and adheres to existing branding guidelines

Translates high-level concepts and creative briefs into finished copy

Provides status updates on all ongoing projects to ensure team coordination and timely delivery

Keeps tabs on the latest digital trends and incorporates new tactics, tools, and platforms into client campaigns as needed

Partner with art directors and multi-disciplinary teams to create strategically sound, industry-leading digital concepts and experiences

Present to clients, partners and internal teams in a professional and inspiring manner

Lead communication and content creation throughout all phases of a project, including discovery, conceptualising, pitching, production and launch

Contribute to communication around projects, company strategy and community

Consistently expand and share knowledge of industry trends and emerging ideas

At least five+ years' working in an ad agency, digital consultancy, or in-house digital team conceptualising digital ideas that show the ability to utilise technology in innovative ways to engage consumers

A portfolio showcasing concepts in which you own for campaign concepts

Impeccable presentation and storytelling skills

Flawless writing and proofreading skills

Creative campaign development: examples of working collaboratively with designers and strategists to turn your ideas into live campaigns

Excellent time management skills; ability to work under pressure and hit deadlines

Experience managing multiple projects at once

Degree or higher in English, creative writing, journalism, or related field

Although we appreciate your interest in this position, we can only respond to those applicants who we feel most closely match the needs of this position.

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