Creative Strategist for UK E-Commerce Brand

1 week ago

Johannesburg, Gauteng, South Africa Purolabs Full time R120 000 - R240 000 per year
About the job Creative Strategist for UK E-Commerce Brand

Creative Strategist - UK E-Commerce Brand

Location: Remote

Working Hours: Monday to Friday, 9:00 AM 5:00 PM UK GMT (minimum 4 hours overlap)

Contract Type: Independent contractor

Language: English only

About Purolabs

Purolabs is a fast-growing DTC supplements brand based in the UK with over 350,000 happy customers.

We create clean, science-backed supplements that actually work - no fillers, no nasties, just real results.

Featured in Vogue, Women's Health, and Evening Standard, our UK-made products are trusted by health-conscious people who refuse to compromise on quality.

The Role

We're looking for a Creative Strategist who lives and breathes performance marketing and creative. You're equal parts strategic thinker and compelling copywriter - someone who owns the creative vision behind our paid social campaigns while writing the scripts, briefs, and copy that bring them to life.

This isn't just about pretty ads - it's about understanding customer pain points, crafting messages that resonate, and driving real growth through performance-focused creative that converts. You should be the kind of person who obsesses over hook rates, studies competitor ads for fun, and gets genuinely excited when you crack a winning angle.

What You'll Be Doing

Strategy & Planning
  • Develop end-to-end creative strategies aligned with customer acquisition targets
  • Conduct competitor analysis and trend research to keep our creative cutting-edge
  • Map out creative testing roadmaps and campaign calendars
Copywriting & Content Creation
  • Write compelling direct-response copy, UGC scripts, and ad copy for Meta and TikTok
  • Craft hooks, CTAs, and messaging that convert browsers into buyers
  • Develop copy for landing pages, email campaigns, and marketing materials
  • Translate complex supplement science into clear, benefit-driven messaging
Production & Collaboration
  • Create detailed creative briefs for designers and video editors
  • Collaborate with our graphic designers and marketing team
  • Manage the creative production pipeline from ideation to launch
Performance & Optimisation
  • Analyse creative performance metrics including CTR, CPA, hook rate, conversion rate, and ROAS
  • Implement A/B testing and rapid iteration based on data insights
  • Present weekly performance reports with actionable recommendations
What We're Looking For

Essential Experience
  • 2+ years of proven experience in creative strategy and copywriting for DTC brands
  • Strong portfolio demonstrating successful paid social campaigns with measurable results
  • Significant experience writing scripts for UGC creators, Meta ads, and TikTok ads
  • Deep understanding of marketing psychology, emotional triggers, and conversion copywriting
  • Data-driven mindset with ability to turn metrics into actionable creative insights
  • Exceptional communication skills and obsessive attention to detail
Technical Requirements
  • Expert-level copywriting for performance marketing
  • Proficiency with Meta Ads Manager and TikTok Ads Manager
  • Available during UK working hours (9am-5pm GMT) with minimum 4-hour overlap daily
  • Fluent English (written and spoken) - all application materials must be in English
Bonus Points
  • Experience with competitor research tools (Motion, Foreplay, MagicBrief)
  • Background in health, wellness, or supplements industry
  • Understanding of ASA regulations and health claims compliance
  • Experience directing on-camera talent or creators
Your Personality
  • You live and breathe performance marketing - genuinely obsessed with what makes ads work
  • Passionate about creative strategy and social trends
  • Excellent communicator who values clarity and over-communication
  • Solutions-oriented with high emotional intelligence
  • Naturally detail-oriented and triple-checks everything
  • Collaborative, adaptable, and thrives in fast-paced environments
Why Join Us
  • Fully remote with flexibility during UK hours
  • Competitive salary and paid time off (including UK bank holidays)
  • Real ownership over creative strategy and direction
  • Training opportunities and quarterly growth reviews
  • Work on campaigns that genuinely improve people's wellbeing
  • Join a fast-growing brand with proven product-market fit and loyal customers
How to Apply

Please submit your application via LinkedIn including:
  • Your CV (in English) highlighting your DTC/e-commerce experience
  • A link to your portfolio or examples of your creative strategy work
  • A 2-minute video introduction telling us why you're excited about this role and what makes you the right fit
Important Requirements
  • This is a remote contractor position (not employment)
  • Applications welcome from all countries
  • Must be available during UK working hours (9am-5pm GMT) with a minimum 4-hour overlap
  • All materials (CV, portfolio, video) must be submitted in English
  • Applications without both a portfolio and video will not be considered

  • Head of E-Commerce

    1 day ago

    Johannesburg, Gauteng, South Africa L'Oréal Full time US$80 000 - US$120 000 per year

    Job Title: Head of E-Commerce, Luxe DivisionDepartment: Digital & E-commerceLocation: JohannesburgReporting To: Chief Growth OfficerJob Summary:We are seeking a highly strategic, results-driven, and passionate E-commerce Manager to lead and elevate the online presence and sales performance for our prestigious luxury brand. The E-commerce Manager will be...

  • Ads Creatives Strategist

    1 week ago

    Johannesburg, Gauteng, South Africa Hustler Marketing Full time R400 000 - R800 000 per year

    The main purpose of the Ads Creatives Strategist is to provide our clients with top-quality creative media. This may include researching and reaching out to potential content creators and keeping up-to-date with the ever-changing TikTok and Instagram Reels trends. The Ad Creatives Strategist will need to develop a deep understanding of each individual...

  • E-Commerce Operations Manager

    1 day ago

    Johannesburg, Gauteng, South Africa Soviet Denim Full time R900 000 - R1 200 000 per year

    Company DescriptionSoviet Denim has been empowering individuals to express themselves through fashion since 1987. The brand prides itself on staying true to its heritage, offering contemporary styles and trends that are both accessible and affordable. Soviet is committed to providing high-quality, fashionable apparel for real people from all walks of...

  • Brand Representative

    7 days ago

    Johannesburg, Gauteng, South Africa Publicis Commerce Full time R45 857 - R120 000 per year

    Company DescriptionAbout Publicis Commerce Informed by data, our passionate team strives to deliver Hero Moments for our clients' brands in the final mile of the retail customer journey. We pride ourselves on being able to provide winning client solutions delivered across 7 core capability areas: Data & Consumer Insights; Shopper Marketing & Integrated RTM;...

  • Brand Representative

    1 day ago

    Johannesburg, Gauteng, South Africa Publicis Commerce Full time R94 500 - R120 000 per year

    Company DescriptionAbout Publicis Commerce Informed by data, our passionate team strives to deliver Hero Moments for our clients' brands in the final mile of the retail customer journey. We pride ourselves on being able to provide winning client solutions delivered across 7 core capability areas: Data & Consumer Insights; Shopper Marketing & Integrated RTM;...

  • Hybrid Strategist

    1 week ago

    Johannesburg, Gauteng, South Africa Mindshare Full time R1 200 000 - R2 400 000 per year

    The Strategist, together with the internal team, works hand-in-hand with the clients' marketing department and creative agency to ensure the development of effective and unique media campaigns. The strategist is to immerse themselves within the clients business gaining an acute understanding of the client's needs and goals, as well as the brands' customers,...

  • Hybrid Strategist

    1 week ago

    Johannesburg, Gauteng, South Africa Mindshare Full time R1 200 000 - R2 400 000 per year

    The Strategist, together with the internal team, works hand-in-hand with the clients' marketing department and creative agency to ensure the development of effective and unique media campaigns. The strategist is to immerse themselves within the clients business gaining an acute understanding of the client's needs and goals, as well as the brands' customers,...

  • E-Commerce Key Account Manager

    1 week ago

    Johannesburg, Gauteng, South Africa SMD Technologies Full time R250 000 - R500 000 per year

    We are hiring- eCommerce Key Account ManagerSMD Technologies is looking for a Key Accounts Manager to join our expanding furniture division. Unlock the growth of selling some of South Africa's most beloved brands through various online platforms. He/she will maintain direct relationships with various buyers on these platforms, he/she will manage ongoing new...

  • E-Commerce Key Account Manager

    1 day ago

    Johannesburg, Gauteng, South Africa SMD Technologies Full time R250 000 - R500 000 per year

    We are hiring- eCommerce Key Account Manager SMD Technologies is looking for a Key Accounts Manager to join our expanding furniture division. Unlock the growth of selling some of South Africa's most beloved brands through various online platforms. He/she will maintain direct relationships with various buyers on these platforms, he/she will manage ongoing...

  • Brand Representative- Pretoria

    7 days ago

    Johannesburg, Gauteng, South Africa Publicis Commerce Full time R250 000 - R400 000 per year

    Company DescriptionAbout Publicis Commerce: Informed by data, our passionate team strives to deliver Hero Moments for our clients' brands in the final mile of the retail customer journey. We pride ourselves on being able to provide winning client solutions delivered across 7 core capability areas: Data & Consumer Insights; Shopper Marketing & Integrated RTM;...