Adviser Growth Lead

About LifeCheq

LifeCheq is transforming financial advice across emerging markets through our cutting-edge technology platform. As Africa's largest digital advice platform, we empower over 8,000 financial advisers to deliver holistic, personalised financial planning to the underserved mass affluent market.

Our holistic financial advice platform has achieved remarkable results in driving record adviser productivity for our partners. Backed by leading investors, we're expanding across Africa and Southeast Asia.

We're not just a technology company - we're building the infrastructure for a new category of financial services with a mission to create one million sustainable middle-income jobs for financial advisers.
The Opportunity

We're launching our Accredited Adviser Program (APP) - an ambitious initiative to add several thousand productive advisers over the next two years that will be placed with our distribution partners. As Adviser Growth Lead, you'll spearhead the adviser recruitment and activation engine that powers this transformation.

This isn't a traditional product or marketing role - it's an entrepreneurial growth mission where you'll build adviser acquisition systems from the ground up, blending scientific rigor with creative hustle to unlock untapped talent pools across South Africa.
What You'll Do

Own the Adviser Acquisition Funnel

Design and execute multi-channel growth strategies to massively scale LifeCheq's adviser program

Build and optimize the complete funnel from lead generation through training and placement with franchise partners

Run data-driven experiments across digital campaigns, referral programs, and real-world events

Drive Multi-Channel Campaigns

Execute innovative online/offline campaigns targeting career-changers with the right core skills

Leverage social media, partner networks, community events, and search to generate robust pipelines

Continuously test and optimize channels for maximum conversion and ROI

Build Thriving Adviser Communities

Create engaging forums, mentorship programs, and recognition events that drive retention and referrals

Foster a sense of mission and belonging that makes our program aspirational

Travel regularly to major metros for career fairs, info sessions, and recruitment events

Optimize Through Data

Apply hypothesis-driven approaches to identify funnel drop-off points and opportunities

Build predictive models and run A/B tests on campaigns, landing pages, and email sequences

Report on key metrics and ROI to senior leadership

Cultivate Strategic Partnerships

Collaborate with industry associations, career transition programs, and educational institutions

Work closely with internal teams (Product, Training, Key Account Managers) and franchise partners

Negotiate partnerships that unlock high-quality adviser talent pools
What We're Looking For

Essential Experience

5-10 years in growth, marketing, or business development, preferably in startups or fast-growth environments

Proven track record of building something new from scratch and driving user/revenue growth

Hands-on experience with digital marketing campaigns (Facebook/Instagram Ads, Google Ads, email marketing, CRM)

Core Skills

Analytical & Creative: Equal parts data scientist and creative marketer - comfortable with Excel modelling and campaign design

High-Energy Builder: Entrepreneurial spirit with relentless drive to achieve ambitious goals

Campaign Expertise: End-to-end campaign management across multiple channels, including community-based growth strategies

Collaboration: Excellent interpersonal skills with experience working cross-functionally and managing external partnerships

Must-Haves

South Africa-based (Cape Town, Johannesburg, or Durban preferred) with willingness to travel within SA

Valid driver's licence and comfort with field engagements across the country

Passion for our mission of democratising financial advice

Thrives in fast-paced, experimental, remote-first culture
What We Offer

Impact & Growth

High-ownership role with visible platform to drive transformative change

Equity participation to share in the upside you create

Direct involvement in strategic decision-making processes

Flexibility & Support

Remote-first culture with async-optimized work

Competitive salary with medical and insurance benefits

Parental leave and flexible time-off policies

Team & Culture

Collaborative, mission-driven team passionate about financial inclusion

Regular team off-sites and potential international travel opportunities

Culture of excellence, integrity, and continuous improvement

This is a permanent, full-time position.

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