Business Development Manager

4 hours ago

Cape Town, Western Cape, South Africa The Legends Agency Full time


Business Development Manager

Drive strategic growth in a psychology-led coaching and transformation business

Cape Town (Hybrid) | Negotiable salary

About Our Client

Our client is an innovative, founder-led personal development company grounded in psychology and human transformation. With a growing presence in the coaching and professional development space, they are transitioning towards a scalable, multi-offer model. They offer a values-driven, mission-focused environment that blends deep personal insight with commercial ambition.

The Role: Business Development Manager

As Business Development Manager, you'll be responsible for driving revenue growth, forming strategic partnerships, and helping scale the business beyond its current founder-led model. This is a hybrid role combining sales strategy, systems thinking, and entrepreneurial execution. You'll work closely with the founder to develop scalable sales infrastructure, grow the client base, and lead commercial operations with a long-term growth lens.

Key Responsibilities

  • Minimum 5 years experience in business development, sales, or commercial strategy

  • Design and execute business development strategies to drive revenue and client acquisition

  • Build scalable systems for lead generation, conversion, and pipeline management

  • Manage the full sales cycle from outreach to closing

  • Identify and develop strategic partnerships (corporate, affiliate, JV, referral)

  • Collaborate with the founder on scaling the business to a systemised, multi-team structure

  • Define, track, and report on key KPIs across sales and marketing funnels

  • Contribute to operational systems, SOPs, and commercial planning

  • Represent the brand with confidence in meetings, events, and pitches

About You

  • 5+ years of experience in business development, sales strategy, or partnerships

  • Strong background in coaching, consulting, personal development, or professional services

  • Experience scaling a business from founder-led to team-driven

  • Strategic and systems-oriented, with hands-on implementation ability

  • Data-driven mindset comfortable working with dashboards, KPIs, and insights

  • Exceptional communication and relationship-building skills

  • Entrepreneurial, proactive, and adaptable in a fast-evolving environment

  • Familiar with CRMs, marketing automation, and project management tools

  • Cape Town-based, able to work hybrid (remote + in-person meetings)

  • Bonus: Interest or background in psychology, behaviour change, or human transformation


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