BUD Client Service

Overview
To architect and lead the strategy, transformation, and growth agenda for Toyota under the Power of One model — unifying creative, production, media, data, and digital excellence across Publicis Groupe.

This is an operational role and strategic role requires vision, influence, and orchestration across the Groupe's ecosystem to shape Toyota's future — balancing brand equity, digital acceleration, and performance-driven commerce in partnership with the Media Lead, Strategic Lead and Creative Lead.

Mission

• Be the strategic media architect for Toyota, aligning Groupe capabilities (Creative, Data, Media, Production, CRM, Commerce) around a unified growth framework.
• Drive integration, consistency, and innovation across all touchpoints to deliver brand-led, data-powered, and outcome-driven marketing.
• Serve as a trusted advisor to senior Toyota stakeholders.

Responsibilities
Client Partnership & Growth Leadership

• Operate as Toyota's primary strategic partner, representing Studio One within the Publicis Power of One construct.
• Build deep relationships with client CMO, brand, and digital teams to align on business priorities, market context, and long-term growth goals.
• Anticipate business challenges and proactively present market foresight and innovation opportunities — from new consumer behaviours to technology shifts.
• Champion the "One Publicis" mindset — ensuring integration with creative, digital experience, and data teams.
• Translate client ambitions into actionable workstreams that balance brand storytelling with measurable business outcomes.

Operational Governance & Excellence

• Oversee the Toyota portfolio , ensuring excellence in delivery, forecasting, and reporting.
• Maintain governance on scope of work, budgets, and compliance, ensuring accountability across local and regional teams.

Innovation, Data & Transformation

• Together with the leadership team:
• Drive the adoption of data-driven innovation — integrating Connected ID, AI optimization, and audience intelligence into strategic frameworks.
• Foster new product development opportunities across mobility, retail media, and commerce solutions.
• Champion a test-and-learn culture, using data to unlock new efficiencies and customer growth opportunities.
• Identify and pilot digital acceleration projects (e.g., precision marketing, video personalization, full-funnel attribution).

Leadership & Capability Development

• Inspire, mentor, and elevate cross-functional integration of all team members.
• Build a culture of curiosity and commercial creativity — where teams push thinking, not just process.
• Manage monthly financial forecasting, billings and media contract approvals.
• Foster collaboration with creative, performance, and analytics partners to deliver unified client value.

Key Deliverables & KPIs

• Strategic Impact: Evidence of Toyota contributing to measurable business and brand outcomes.
• Integration Score: Strength of alignment between media, creative, and data within Power of One.
• Client Advocacy: Improvement in satisfaction and trust scores from Toyota senior leadership.
• Innovation Index: Number of new frameworks, tools, or pilots successfully deployed.
• Operational Health: Forecasting accuracy, billing integrity, and process governance.
• Reputation: At least 2 case studies or award entries annually reflecting excellence and innovation.

Qualifications

• 10-15 years' experience in marketing leadership within top-tier agency networks.
• Proven track record in automotive, technology, or consumer categories requiring full-funnel integration.
• Strong commercial and relationship management experience with C-suite stakeholders.
• Deep understanding of South African consumers and market.
• Skilled at leading large, cross-functional teams and managing complex, multi-stakeholder environments.
• Exceptional communicator — able to translate complexity into simplicity and inspire confidence through clarity.