Customer Marketing Lead

Job Description

The purpose of the role is to provide strategic partnership to Sub-segment Business Unit EXCO, other relevant Business Unit EXCOs and Segment Marketing EXCO by assessing business needs, offering marketing solutions, advising and directing the input into the development of overall segment marketing plans and leading programmes in line with the business strategic direction through the marketing value chain (consulting, programme leadership, strategic solutioning, development, execution and reporting and measurement)

Are you someone who can

• Manage expenditure planning and reporting within approved budget parameters.
• Establish meaningful relationships with internal and external stakeholders to enhance and strengthen the creative excellence capability.
• Align business and marketing functional strategies and ensure marketing activity performance feedback for business improvement and marketing value chain.
• Define and lead the integrated marketing communications plans translated from the multiple franchise/segment business/marketing strategies.
• Plan and design marketing programmes and monitor progress, resolve issues and initiate appropriate corrective action.
• Consult with business to identify, assess marketing needs and offer innovative solutions.
• Advise and direct the development of customer marketing strategies and plans in line with the business strategic direction and the marketing value chain for the respective sub-segments.
• Demonstrate leadership behavior through personal involvement, commitment and dedication in support of organizational values.
• Plan and manage performance, talent, succession and culture across function to improve performance.
• Provide input into, and implement, corporate governance, compliance, integrity and ethics policies in are of accountability to identify and manage risk exposure.
• Integrate business information, and compare, analyze and produce reports to identify trends, discrepancies and inconsistencies for decision making purposes.
• Drive strategic relationships with relevant peers to enable optimization of the business value chain.
• Draw up a budget aligned to tactical delivery plans, monitor effectiveness and report on variances.
• Engage with relevant leaders to collaterally and proactively manage the requirements of relevant function or business
• Actively seek and contribute to diverse opinions
• Drive strategic relationships to collaterally make sense of the ambiguity and uncertainty inherent to the organisation
• Provide input into the development of overall segment marketing plans and lead programmes in line with the business strategic direction
• Design and develop the relevant integrated customer
• marketing strategies that ultimately result in profitable growth of the sub-segment across relevant channels
• Promote and apply professional marketing standards, practices and governance which are aligned to the subsegment strategy and segment marketing strategy
• Provide thought leadership to programmes and campaigns aimed at ensuring more efficient program processes Increase the profitability of existent products/services within portfolio, as well as the development of new products/service for the business
• Provide support to the leadership team of respective portfolio
• Define and manage the marketing calendar for respective portfolio and ensuring alignment with sales efforts and the business overall goals and objectives
• Utilise understanding of contextual landscape, business and marketing strategies and find ways to link business and marketing functional strategies for the development of marketing programmes/ projects that are aligned to the overall strategy of the organization
• Provide feedback to business stakeholders regarding the progression and impact of marketing activities as they progress through the marketing value chain
• Share knowledge and insights regarding marketing activity performance and establish new goals to improve business performance
• Continuously engage business stakeholder to identify needs for marketing activities and set targets for business improvement through a consultative approach of contextualization and clarification
• Co-create with business stakeholder to find solutions for business challenges/opportunities, with the aim of elevating the business function
• Translate marketing objectives into the integrated marketing communications (IMC) plan with direction on how to achieve the marketing objectives through identification of integrated communication channels, budget, and message hierarchy
• Assign the relevant capabilities to refine the IMC plan
• Identify capabilities required to deliver on the need through strategic solutioning, development, execution, reporting and measurement
• Lead the outcomes of the various capabilities through the marketing value chain
• Map for delivering the end-to-end solution through the development of project plan, timelines, workflows, stakeholder map and communications plan
• Demonstrate how IMC plans will translate into bottom line (P&L) efficiency and effectiveness measures
• Partner with Marketing/Capability Heads/Leads and key stakeholders in the development and coordination of communications that effect the business/marketing objectives
• Partner across the marketing value chain to develop creative excellence strategy and executional principles with actionable goals and relevant metrics
• Ensure cross-functional collaboration and partnership within the business to translate concepts into execution and necessary adjustments to the concept
• se the insights gained through integrated business reports to measure success and realign tactical strategy implementation objectives appropriately
• Clarify business requirements and translate business objectives to marketing objectives
• Create business case for investment and prioritize according to existing funding
• Compile marketing plan and determine the budget
• Determine outcomes and measurement requirements Capability selection (identify marketing disciplines) Identify marketing mediums and define messaging
• Resource the strategic solutioning team aligned to different capabilities
• Identify and allocate activities to Capability Leads
• Determine areas of impact and develop stakeholder map for delivering end to end solution
• Implement and provide input into the development of governance and compliance procedures and processes within area of accountability and identify risks
• Monitor changes in legislation, regulations, initiatives and relevant industry practices
• Ensure drafting and implementation of appropriate interventions.
• Maintain expert knowledge on relevant legislative amendments, industry best practices and business's internal compliance procedures and requirements
• Demonstrate leadership behaviour through personal involvement, commitment and dedication in support of organisational values
• Plan and manage performance, talent, succession and culture across function to improve performance

Qualifications and Experience

• 9-11 Years' Experience
• Relevant Post Graduate Degree
• Experience in a matrix environment, with at least 3 to 4 years experience at executive level
• Strong marketing background and thorough knowledge of relevant marketing standards and methodologies
• Proficient in relevant software packages and applications
• Leadership of marketing programmes in support of the business and marketing plans
• Leveraging capabilities of direct marketing, digital performance marketing, social media marketing, above-the-line, digital and traditional media, and content marketing.
• Bias for action Data and Insights Project or programme management

Job Details

Take note that applications will not be accepted on the below date and onwards, kindly submit applications ahead of the closing date indicated below.

22/11/25

All appointments will be made in line with FirstRand Group's Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities. In order for us to fulfill this purpose, candidates can disclose their disability information on a voluntary basis. The Bank will keep this information confidential unless we are required by law to disclose this information to other parties.