Digital Marketing Specialist

**Digital Marketing Specialist**

**Work Location**:180 Garsfontein Road, Ashlea Gardens, Pretoria [hybrid]

**Job Purpose**:
Responsible for assisting the B2C digital marketing lead with all aspects related to paid digital campaigns across a combination of platforms to achieve above-market growth.

Building and setting up digital campaigns, implementing continuous optimizations, setting up the relevant tracking, and working with the Business Intelligence team on analysis and reporting of performance.

Provide support in terms of insight generation from the market, competitors, and campaign performance to assist with strategic direction and budgeting.

**Minimum Requirements**:
**Education**:

- BCom Marketing Management or related Commerce degree
- Postgraduate Degree or Diploma in Marketing Management or related _(desirable)_
- Course / Certificate in digital marketing _(desirable)_

**Knowledge and Skills**:

- Digital platforms (i.e. Google Ads, Facebook, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc).
- Google Analytics.
- Thorough understanding of conversion tracking systems.
- Digital target markets/audiences and campaign KPIs
- Predict campaign performance, based on previous experience.
- Proficient in Microsoft Suite or Google Suite.
- Excellent analytical and cross-functional communication skills
- Google Tag Manager _(desirable)_
- Experience in Pardot / Marketing automation _(desirable)_

**Experience**:

- 3-5 years in a Digital Marketing role
- Business to Consumer marketing.
- Experience in international markets.
- Creating, monitoring & optimizing various digital campaigns on various platforms such as Facebook, Google, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc.
- Analyzing and reporting on campaign data.
- Set up and testing of goals and conversion tracking.

**Key Performance Areas, Weighs, and Objectives**:
**Digital Campaign Management**
- Assist with the digital marketing campaigns set up across platforms including Google Ads, Facebook Ads Manager, YouTube, 3rd party remarketing platforms, etc.
- Assist with briefing creatives and copying into the relevant team members as per strategic direction and implement once approved.
- Assist with budget management on campaigns and budget recons where required.
- Assist with the management of relationships, budgeting, and billing with 3rd party providers of digital campaign services.
- Assist with the management of 3rd party digital campaigns’ performance and reporting.
- Implement continual campaign optimizations based on performance, recommendations, and data insights.
- Continually recommend new campaigns, audiences, or ad ideas to test with the objective to improve campaign performance.

**Retail and E-Commerce Management**
- Assist with digital marketing strategies, budgets, and marketing plans for retailers upon request.
- Implement the creation and implementation of retailer-specific initiatives and requests.
- Assist with Amazon product listings, inventory, advertising campaigns, review management, and agency relationships.

**Data Tracking & Reporting**
- Assist with end-to-end analytics tracking, monitoring, and improvement across platforms.
- Assist with the setup and testing of goals and conversion tracking, conducting audits on campaigns, and website conversion tracking.
- Work with the BI team to maintain and improve dashboards, data visualizations, and campaign data sheets, presenting findings to management.
- Communicate and collaborate with the Development team to ensure accurate tracking of conversions.
- Make data-informed improvements to the campaign on a weekly basis

**Strategic Management Support**
- Assist with developing and implementing digital marketing strategies to ensure sales targets are exceeded.
- Provide support in terms of insight generation from the market, competitors, and campaign performance to assist with strategic direction.
- Assisting to create systems and structures to support the broader business including budgets, promo schedules, retailer grids and creative briefing templates.
- Consistently explore new possibilities for the expansion of our digital reach and digital sales channels and chase down such opportunities.
- Assist with the strategic oversight and testing of traditional marketing platforms including TV ads.

**Digital Marketing Administration**
- Assist with overall digital marketing administration.
- Ensure that Marketing folders are kept up to date and that all files are saved in the relevant folders.
- Assist the Finance Department with all B2C Digital Marketing payments-related requests.
- Conduct frequent lead recons with relevant team members to ensure all leads are captured in the system.
- Assist with the management of all digital campaign adds accounts.
- Assist the Marketing team with general administrative tasks.