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Digital Marketing Manager

3 weeks ago

Pretoria, South Africa Hustlery Mushin Digital Full time

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize digital marketing campaigns and projects across all digital channels.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

**Responsibilities**:

- Coordinate and oversee digital projects and lead a cross-functional team involving internal staff, designers, coding team, and external vendors.
- Conduct and manage project kickoff meetings, gathering the required information, and daily status and accountability meetings
- Form strong working relationships with team members in all departments throughout the organization to complete projects on scope, schedule, and budget
- Develop and maintain solid client relationships including communication with clients, partners, and outside agencies regarding project details, budget, expectations, deliverables, and timelines including pro-actively providing concepts to clients, obtaining feedback, and translating that feedback for the project team.
- Possess strong digital project management skills, being well organized, and able to multitask effectively in a fast-paced, deadline-driven environment.
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills
- BS/MS degree in marketing or a related field
- 3+ years of digital marketing and project management experience
- Proven working experience in digital marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement

**Salary**: R18,000.00 - R25,000.00 per month

Ability to commute/relocate:

- Pretoria, Gauteng: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelors (required)

**Experience**:

- Digital Marketing: 3 years (required)

**Language**:

- Afrikaans (required)

License/Certification:

- Drivers License (required)