Marketing Specialist

7 days ago

Parktown, South Africa Rand Mutual Assurance Full time

We are looking for a proactive, strategic, and highly capable Marketing Specialist to join our team. In this role, you will report to the Marketing Manager and be responsible for delivering innovative marketing initiatives that align with our business objectives. You will have the autonomy to lead projects, manage multiple stakeholders, and develop campaigns while working collaboratively with your manager to ensure alignment with broader organisational goals. You will be expected to take ownership of key marketing plans, drive results, and thrive in a dynamic, fast-paced environment.

**Key Responsibilities**:
- **Strategic Planning & Execution**: Work closely with the Marketing Manager to create and implement data-driven marketing plans. Take ownership of campaigns, ensuring they meet business goals and drive growth. Proactively identify customer insights to optimise marketing efforts.
- **Campaign Management**: Lead the execution of marketing campaigns from start to finish, ensuring they are on time, within budget, and aligned with company objectives. Collaborate with internal teams to execute and optimise across various channels and platforms.
- **Stakeholder Engagement**: Manage relationships with key internal and external stakeholders, ensuring all marketing initiatives are aligned with broader organisational goals. Ensure clear, timely communication with the Marketing Manager to keep them informed on campaign progress and outcomes.
- **Autonomy with Oversight**: While you will be empowered to independently lead projects, you will report regularly to the Marketing Manager for guidance, feedback, and strategic direction. You will balance autonomy with collaboration to ensure alignment with the overall marketing strategy.
- **Performance Analysis & Optimization**: Analyse marketing performance, using data to drive decision-making and improve future campaigns. Regularly report key metrics to the Marketing Manager and other stakeholders, identifying areas for improvement and optimization.
- **Cross-functional Collaboration**: Partner with teams such as product, sales, design, and content to ensure cohesive and effective marketing campaigns across the organization. Facilitate collaboration to meet business objectives and deliver impactful results.
- **Innovation & Best Practices**: Stay on top of industry trends and bring new ideas to the table. Continuously explore new tools, technologies, and methodologies to keep our marketing efforts innovative and effective.
- **Budget Management**: Manage the budget for assigned projects, ensuring effective use of resources and maximising the return on marketing investments.
- executing marketing plans. Experience managing cross-functional projects and campaigns is essential.
- **Skills**: Strong problem-solving, project management skills. Demonstrated ability to manage multiple projects and stakeholders with mínimal oversight, as well build and maintain relationships with stakeholders
- **Leadership & Collaboration**: Ability to work independently while collaborating effectively with the Marketing Manager and other team members. Strong communication and interpersonal skills.
- **Analytical Abilities**: Experience with data analysis and using performance metrics to drive improvements in marketing plans and outcomes.
- **Education**: A Bachelor’s degree in Marketing or a related field.

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