Specialist: Digital Platforms

**_
Equity Statement :Preference will be given to suitably qualified Applicants who are members of the_**
**_designated groups in line with the Employment Equity Plan and Targets of the Organisation/Operating_**
**_Division._**

**_
Alternative Application Methods: (Completed Curriculum Vitae to be submitted)_**

Post :, Transnet Group Services, Shared Services, Johannesburg ,

E-mail:
Fax:
before the closing date of the advertisement.

Note: if you have not been contacted within 30 days of the closing date of this advertisement please consider your

We urge all our employees, clients, members of the public and our suppliers to report any kind of fraud or corruption at

**_
Operating Division : Transnet Freight Rail_**

**_
Position Title : Specialist: Digital Platforms_**

**_
Employee Group : Permanent_**

**_
Department : Comm & Media_**

**_
Location : Parktown_**

**_
Reporting To : Head: Communication and Reputation_**

**_
Grade Level : F_**

**_
Reference Number : 50018036_**

**_
Position Purpose:_**

To lead the development and implementation of a Digital Marketing Strategy and Framework for TFR, to drive increased

employee engagement and the creation and optimisation of positive brand awareness, in support of the attainment of

strategic objectives.

**_
Position outputs:_**
- Development and implementation of a Digital communications strategy and framework
- Ensure relevant, current and quality assured digital platforms
- Conduct needs assessments of internal stakeholders with regards to digital platforms and channels and develop and

implement as appropriate
- Drive active marketing of digital platforms to create awareness of TFR, its products, services and events.
- Manage web content development as well as design where appropriate i.e. graphic design, dissemination of internal

communication (Newsflashes and Weekly News Bulletin).
- Ensure buy-in and utilisation of digital platforms by internal stakeholders to highlight key projects / messages.
- Manage all social media content development and implementation
- Develop and manage workflow inquiry and content development requests.
- Develop and manage the internet and intranet pages as and when required
- Manage updating of content on all digital platforms
- Provide reports on performance of digital platforms including likes, visitor rates and engagement rates.
- Contract management of service providers

**_Qualifications & Experience:_**:

- Degree in Marketing, Digital Marketing, Communication or equivalent.
- Minimum of five (5) years digital marketing experience
- Background in Journalism added advantage.
- Knowledge of Content Management Systems (MS Sharepoint would be an added advantage)
- Graphic design
- Requirement of trust and honesty in the handling of finances as per the National Credit Act Amendment 19;
- Willing to undergo Lifestyle Audit

Standard Job Requirements:

- Driver’s license code 08
- Travel as required and approved

**_
Competencies:_**

Knowledge:

- Digital marketing
- Web development
- Graphic design
- Effective use and management of Content Management System (CMS)
- Social media community management
- Latest digital platforms
- Search engine optimisation
- Good understanding of TFR, its purpose, structure and processes

Skills required:

- Web development
- Project Management
- Time management
- Proofing and editing
- Communication
- Organising, coordinating and planning
- Cross functional awareness
- Analytical abilities
- Information management
- Computer literacy
- Information technology utilisation
- Attention to detail
- Excellent writing ability
- Multi-tasking
- Information-gathering and dissemination

NB: No E-mailed/Faxed/Posted Applications will be accepted.