Head: Marketing

Who are we?
Glacier by Sanlam brings together leading experts and respected financial services companies to meet clients’ investment needs. We deliver focused investment services through specialist teams, partner with acclaimed financial intermediaries and pride ourselves on our superior products and solutions and high quality service. We offer a comprehensive range of investment solutions, designed to assist in the creation and preservation of wealth. Our offering encompasses local investments, including fixed term investments and investments with guarantees, international investments, retirement saving solutions, and retirement income solutions. While each solution has its own distinct purpose, they all share the world-class quality and commitment that have come to distinguish Glacier. What will you do?
As the Head of Marketing and Communications, you will need a proven track record in driving multi-channel marketing & communication programmes while demonstrating life & platform investment industry understanding. You will be responsible for developing marketing strategies, creating marketing briefs for strategies, plan & ensure that they are executed.
You will develop & drive the marketing strategies of Glacier, incl. Glacier Platform Investments, Glacier Life Investments, Glacier International, Glacier Invest (DFM) and Glacier Manco & help drive the internal Glacier brand. You will work collaboratively with marketing heads/specialists within the Sanlam Group & SanlamConnect (Distribution) in activating a cohesive brand message.
You will work closely with Glacier & Sanlam senior executives, digital teams, brand managers, designers, PR practitioners, advertising specialists & digital & communication agencies, to ensure marketing campaigns & sponsorships are aligned with the core brand message.
Key Outcomes

**Defining & reviewing marketing strategies**:

- Leading the development of marketing strategies & plans for sub-business areas incl. communication strategies.
- Support the growth strategies at intermediary & client level.
- Manage multiple brands.
- Reviewing & reporting on all areas of the marketing strategies & implementation.
- Developing the corporate brand identity in consultation with all stakeholders.
- Managing creative agencies & retainer partners.
- Collaborating with senior team members to uncover insights & create innovative marketing/branding strategies.
- Sourcing talent to ensure the curation & retention of specialist skills across your teams.
- Monitoring, reviewing & reporting on all marketing activities, results & Return on Investment (ROI).
- Conducting strategic marketing analysis that will guide marketing messages.
- Overseeing social media planning & execution incl. digital campaigns.
- Conceptualise, develop & implement marketing plans & strategies, product concepts & promotional programmes to drive interest & sales.
- Continuously ensure the company marketing goals are communicated & improving the company’s marketing outreach efforts.
- Ensuring that current marketing & copyright regulations comply with accepted professional standards, policies, procedures & legislation.
- Efficiently managing annual marketing budgets.
- Driving & supporting CSI projects.
- Crafting compelling narratives that showcase the value of Glacier by understanding the needs, challenges & opportunities within the Sales, Intermediaries and Client’s environment. Through various mediums, lead & deliver engaging presentations that tell the Glacier story & demonstrate our thought leadership on relevant topics.

Responsible for the planning and implementation of the marketing strategy for the company or for a division within an organisation. Responsibilities could include monitoring and maintaining the quality of marketing, market research and project development activities for a sector of the group's activities. What will make you successful in this role?

**Collaborate with various stakeholders**:

- Work across functions with peers to ensure collaboration for shared goals - particularly closely with product dev, sales team & IT in taking new products & system developments to market.
- Work with third-party partnership businesses in coordinating & driving marketing strategies.
- Help manage crisis communication for the business.

Manage the financial discipline of the division relating to budgets, business targets, performance & financial reporting:

- Manage the marketing budget for the most efficient ROI.

Provide strategic leadership/people management within Glacier Marketing and broader senior leadership team of Glacier:

- Take responsibility for performance of direct reports, motivating & developing the team in relation to agreed benchmarks and objectives.
- Foster & cultivate practices that support the Glacier culture & values.

Qualifications & experience
- Degree/Diploma in Marketing, majoring in either Advertising, Communications, Marketing Management or Business Management equivalent.
- 8-1