Consumer Insights Manager

1 week ago

Johannesburg, South Africa The Coca-Cola Company Full time

**Position Overview**:
Leads development of insights learning plan, including Identifying key insights-driven opportunities and threats by category and channel Function Related Activities

**What You’ll Do for Us**
- Lead development of insights learning plan, including Identifying key insights-driven opportunities and threats by category and channel
- Define insights protocols and deliver insights to Africa Operating Unit Categories for brand strategy
- Development of creative strategy insights in support of business and creative brief, early and late-stage creative development, consumer co-creation, evaluation and testing.
- Devise, manage and deliver insights to Africa Operating Unit Categories to support launch of new regional and local brands, driving the innovation pipeline, development of visual identity for regional and local brands and development marketing campaigns for regional & local brands
- Development of innovation opportunity identification, concept development and assessment, product and packaging development, early and late-stage consumer co-creation, evaluation and testing.
- Application of product-concept testing protocols for innovation projects
- Collaborate with integrated Marketing to understand and incorporate category consumer and consumption insights
- Define and action testing protocols for integrated Marketing campaigns
- Perform ad hoc research (e.g., for global campaigns and innovation projects)
- Provide insights consult support for related Africa Operating Unit functions
- Africa Operating Unit Consumer Insights Lead will carry out duties equally through her/his team (including situational coaching and talent development) and individually; and interacting regularly with the Insights Lead, Insights Team, Global Insights lead, with Marketing Lead and broader Marketing, Strategy and Customer &Commercial teams.

**Qualifications & Requirement**
- Bachelor’s degree
- 5+ years of experience including Consumer Insights, Market Research, Analysis, preference for additional Marketing, Innovation, experience
- Knowledge in Market research techniques
- Knowledge in Insight approaches, trends and latest industry thinking
- Marketing execution experience

**What We Can Do for You**:
You will be part of the Africa team where **teams are the new heroes **and our** leaders are inclusive orchestrators. **Together, in pursuit of our** Company Vision to craft LOVED BRANDS, done SUSTAINABLY, FOR A BETTER SHARED FUTURE, **we will:

- Make our CULTURE Code inevitable
- Build winning CAPABILITIES
- Change the DNA of our organization to becoming ADAPTABLE

**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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