Insights Analyst: Beverages

2 weeks ago

Johannesburg, South Africa PepsiCo Full time

Overview: - The role of the Consumer Insights Analyst is to lead end to end delivery of research projects in our beverages’ portfolio in South Africa. - In addition, the role also entails supporting Beverages consumer insights initiatives across the portfolio, such as Brand Equity Tracking, occasion tracking and adhoc consumer research projects. - The role is also responsible for supporting the Insights manager in driving and entrenching consumer centricity within the category. - The role may also be required to support insights initiatives in export markets within Southern Africa (e.g. Namibia, Botswana). **Responsibilities**: **Consumer Research** Lead ad-hoc consumer insights research projects providing input into the design, management of agencies and key stakeholders autonomously, input into presentations to extract insight to leverage within the business, ensuring that recommendations from the research are implemented. **Brand performance evaluation/Post evaluation of marketing activities** Monitors brand equity and activities on a quarterly basis. Presenting back to the brand and commercial teams with recommendations to ensure we maintain and build our brands. **Consumer Analysis** Preparation and delivery of integrated reports drawing all pieces of information from multiple sources together and connecting dots to form coherent and insightful reports. **Foundational Framing Projects** Supporting the roll-out of Demand Spaces Segmentation to entrench within the business. Leading projects for opportunities identified for the category. In addition, support relevant projects to understand consumer groups in SA. **Trends** Identify and drive knowledge of latest consumer and market trends with the broader commercial team. Qualifications: - 3 - 5 years functional experience, preferably within FMCG **“PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act"

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