Marketing Manager

5 days ago

Johannesburg, South Africa ThinkMarkets - EMEA Full time

**The Role**:
**Responsibilities**:

- Implement and lead digital and offline marketing strategies, aligned to the business strategic plan and marketing budget, to acquire new customers at targeted ROI.
- Analyse market research data to identify product positioning as well as monitor competitive market activity.
- Know how to appropriately allocate media to relevant channels and activities.
- Orchestrate marketing campaigns and promotions online or offline.
- Ensure that all campaigns adhere to global marketing strategy.
- Define relevant success KPIs for different campaigns and channels and ensure strong performance against them.
- Support and coordinate delivery of all marketing campaigns with internal stakeholders to ensure top-level execution.
- Ensure metrics are in place track, analyse, optimise, report, and recommend on all digital acquisition communications.
- Provide regular reporting on the performance and effectiveness of marketing campaigns, customer strategy and consumer insights.
- Expand our media strategy by testing and onboarding new media partnerships as well as new channels (both online & offline)
- Identify solutions to enhance and optimize campaign performance and the customer experience.

**Requirements**:

- 5 years' relevant experience in Marketing both digital and traditional
- Degree in Marketing or related field.
- Experience in building and delivering strategies for B2C companies.
- Experience in managing marketing campaigns for a singular brand.
- Experience in emerging markets such as Asia, Mena and Latam, will be considered a strong advantage.
- Solid experience in working closely with commercial teams with full responsibility for KPIs along the marketing & sales funnel.
- Proven multi-channel experience with all major performance marketing channels including mobile programmatic, paid search, display, and social (Facebook eco system).
- Knowledge in any of following platforms will be considered a plus (Salesforce-Marketing Cloud or Hubspot, Marketo, (Analysis) Google Analytics (360), Campaign Manager, and (SEO) Google search console, SEMRush, ahRef, Data studio, Tableau.
- Ability to work in a fast-paced and multicultural environment.
- Must have excellent interpersonal, communication and organisational skills.
- Ability to work independently, prioritize and multitask a variety of tasks and projects.
- Must be enthusiastic, dynamic and self-motivated.

Established in 2010, ThinkMarkets is a global online financial trading company with over 12 offices and 200+ employees spanning Europe, Middle East, Africa, Asia, and North America. We specialize in providing multi-asset trading and support to thousands of clients around the world 24/7.

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