Rsa - Social Media Specialist

5 days ago

Johannesburg, South Africa Flight Centre Full time

**Job no**: 513601

**Brand**: Flight Centre

**Work type**: Full time

**Location**: Johannesburg West

**Categories**: Marketing, Web, Creative & UX

**General Information**

**Job title**:
**Social Media Specialist**

**Purpose**:
Planning, implementing and monitoring Flight Centre Travel Group’s Paid and Organic Social Media Strategy to increase brand awareness, engagement, enquiry and enquiry value. Improve Marketing efforts and increase sales.

**Primary duties and responsibilities (KRAs)**
- Manage and Implement Social Media content Ad content
- Measure the success of every paid social media campaign
- Create and implement social media marketing plan and editorial calendar
- Work with the marketing team to ensure ad content is informative and appealing
- Stay up to date with the latest social media best practices and technologies
- Copywriting of social media ads
- Create, manage and optimise ads based on campaign theme and duration.
- Manage daily bidding strategies and conversions. Provide recommendations strategies for account performance opportunities.
- Build audiences according to business needs and segments
- Manage social media budget
- Provide weekly and monthly reporting for Paid Social Media
- Assist with covering and maximising reach of company live events as needed via the company’s social platforms
- Focus on customer needs
- Implement and maintain social media tracking parameters (Pixel's & Audience Tags)
- Maintain company Social Media pages and profiles
- Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
- Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach

**Hierarchy**:
Leisure Marketing Leader

**Key communication and relationships**:
**Internal**: Product and Marketing, Consultants, Customer Experience.

**External**: Contracted suppliers and customers.

**Job Requirements**

**Education and qualification**:
**Minimum requirements**

**Added advantage**

Matric and Relevant Tertiary qualifications

Travel Industry Experience

**Experience**:

- Digital Marketing/Social Media Certificate course or similar
- A thorough understanding of the social landscape
- An understanding of digital marketing generally
- Digital fluency - using technology and apps to optimise efficiency
- In-depth hands-on campaign management experience across Facebook, Twitter, Instagram and LinkedIn
- Knowledge or understanding of social media and other content management tools. Sprout Social
- Experience in content generation

**Other**:
**Location**:
Flight Centre Head Office (Northcliff area)

Travelling:
As per business needs

Office hours:
As per business

Additional:
**Functional / job-related**

**Competency**

**Proficiency required**

Basic

Intermediate

Advanced

Demonstrable strategic skills

1

2

**3
Excellent written and verbal communication skills in English

1

2

**3**

Strong reporting skills

1

2

**3**

Ability to multi task

1

2

**3**

To work well under pressure

1

2

**3**

To work within tight deadlines

1

2

**3

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