Social Media Specialist

**SOCIAL MEDIA SPECIALIST**

The social specialist is responsible for the development and implementation of social media

CONTENT and strategies, planning and content curation in support of the digital marketing strategy across all clients. This includes the promotion of events, media, programs and products related to social media platforms.

**Knowledge and experience**: o A thorough understanding of the social landscape o An understanding of digital marketing generally o Use of analytics and ORM tools, and the implementation and interpretation of the data o A practical understanding of social paid media o Demonstrable strategic skills o Content generation o Strong reporting skills

**The Role**

Development and implementation of social media CONTENT and strategies across multiple platforms online, you will be setting and surpassing Social Media targets and KPIs, working with project teams on 360 campaigns (digital, social, ATL, BTL) including dealing with various media agencies, implementing these on your platforms, submitting reports with intelligent insights, presenting to clients and agency.

**SOCIAL SKILLS ** o Develop social media content and work with business partners and account strategist to assure a messaging plan that incorporates social media best practices, and enterprise goals particularly as it pertains to Facebook, Twitter, YouTube and other platforms. o Work with social team, strategist, partner agencies, and SEO to develop award winning communications o Draft, review and submit social media content for clients and internal. o Work with production designers/agencies to develop graphical content for inclusion on the social media platforms in order to drive audience engagement. o Create and/or support the development of video in support of brand messaging for social media channels. This may include scheduling photography for use in social media channels.

**OPERATING REQUIREMENTS ** o Demonstrate strong copywriting flair o Must be able to write for different platforms/channels with appropriate TOV
- Demonstrates the ability to develop content plans, to offer strategic direction and audit client content o Extensive knowledge on how to measure and evaluate content performance o Create content guidance across paid owned and earned medium and ability to develop connected consumer journey o Ability to manage several projects simultaneously with challenging deadlines o Strong grammar skills, as it pertains to QA for the team

**REQUIREMENTS ** o Attention to detail in everything you do. o Impeccable grammar and spelling, with a creative flair to your writing style tailored to suit each client. o An innate sense of urgency when dealing with social media tasks. o Incredible time management skills ensuring you over-deliver on every brief or request. o A natural instinct for Client Service and the team member everyone wants to work with. o The confidence and competence to call together and manage brainstorms, project teams and campaigns with mínimal supervision and quick, effective results. o Personal Passion for all Social Media platforms. o A good following on your own platforms and a knowledge of and connection to

South African Social media Influencers. o A genuine passion for Digital and Social media, what it means for communication and what it means for the future of advertising.

**Personal Specifics**: o You have the experience and knowledge o You are a team player o You have delegation skills o You have presentation skills o Management skills o You are accountable o You take responsibility o You work and behave positively and constructively

**ONLY EMAIL APPLICATIONS WITH AN ONLINE/PDF PORTFOLIO WILL BE CONSIDERED. NO**

**TELEPHONIC CORRESPONDENCE. NB: ONLY REALISTIC MARKET RELATED REMUNERATION WILL BE**

**CONSIDERED. ON THE APPLICATION SPECIFY CURRENT REMUNERATION AND DESIRED**

**REMUNERATION. ON THE APPLICATION SPECIFY AVAILABILITY.**

**Salary**: R20,000.00 - R35,000.00 per month