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Social Media Specialist

2 weeks ago

Johannesburg, South Africa Indaloyezwe Human Capital Full time

**JOB PURPOSE**

We are currently recruiting for a Social Media Specialist who is dedicated to crafting excellent original content and taking our social media presence to the next level.

**ROLES AND RESPONSIBILITIES**

The successful incumbent will be responsible for but not limited to:

- Follow conversations on the internet while interacting with the public at the same time.
- Monitoring trending hashtags and topics while finding unique ways to integrate them into the brand.
- Collaborating with colleagues from other departments to help them hit their marketing goals.
- Work with other staff members as a way to further promote a brand, such as bringing in marketing consultants to help publicize an event.
- Responsible for tracking whether or not social marketing efforts have been successful through goal setting with markers for identifying success through various online analytical tools.
- Ability to develop and implement a corporate social media strategy for all 4 divisions in the company group and 3 different brands under the company's umbrella.
- Ability to monitor online activities across departments and geographical areas to ensure anyone using the company’s online tools is following established guidelines and best practice rules.
- Encourage greater social media participation.
- Identify opportunities to influence public perception through audience engagement and public speaking about the brand’s social media strategy.
- Connect with influencers, oversee giveaways, optimize social media accounts and administer follower polls or surveys.
- Writing post captions, taking photos or creating other content for social media platforms in the absence of content creators.

**QUALIFICATIONS AND EXPERIENCE**
- A bachelor’s degree in Journalism, Business, Public relations or Communications.
- At least 3-5 years of experience as a social media specialist.
- Agency experience will be beneficial.

**MINIMUM SKILLS AND ABILITIES REQUIRED**
- Experience as a social media specialist.
- Excellent critical thinking, interpersonal, communication, time-management and problem-solving skills.
- Ability to use social media for impressions and brand awareness.
- Excellent knowledge of Facebook, Instagram, TikTok, LinkedIn, Twitter and Metaverse.
- Understanding of social media KPIs, web traffic metrics and SEO.
- Experience doing buyer persona and audience research.