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Social Media Specialist

2 weeks ago

Johannesburg, South Africa Nedbank Full time

**Requisition Details & Talent Acquisition Contact**
- 138057 - Busi Radebe
- Closing Date: 17 February 2025
- Job Family
- Marketing, Communication and Research
- Career Stream
- Marketing and Brand Management
- Leadership Pipeline
- Manage Self: Professional (MSP)

**Job Purpose**
- The Social Media Specialist is responsible for planning and implementing compelling social media content that will drive brand engagement towards the attainment of brand and commercial goals. Managing and growing the online communities and leveraging from these to provide insights to the business that will result in increased brand value.

**Responsibilities**:
**Implement social media strategy**
- Collaborate with business to produce content plans that drive engagement, use channels effectively and achieve the business objectives.
- Respond to comments, queries and complaints from the community, escalating to the service desk when appropriate.
- Continuously evaluate the quality of social media content.
- Cover live events, including some travel (when required).

**Analyse reporting for continuous improvement**
- Collect data and report on key metrics to measure the impact and effectiveness of social media efforts.
- Research and stay up-to-date on digital and social media trends, platforms, developments, and best practice.
- Collaborate with cross-functional teams to align and integrate digital and social media efforts with overall business goals and strategies.
- Provide regular reporting that generates meaningful, actionable insights.

**Provide advisory role to missions**
- Provide an advisory role on social media marketing to missions

**Media and stakeholder relationships**
- Develop and maintain relationships with key stakeholders, including customers, influencers, and industry leaders.
- Collaborate effectively with influencers from time to time.

**People Specification**
- Essential Qualifications - NQF Level
- Matric / Grade 12 / National Senior Certificate
- Advanced Diplomas/National 1st Degrees
- Preferred Qualification
- Marketing or Business Degree
- Preferred Certifications
- Digital Marketing Certificate - beneficial
- Minimum Experience Level
- 3 - 6 years
- Social Media Management; Marketing; Digital Marketing

**Technical / Professional Knowledge**
- Social Media Marketing
- Community Management
- Client Centred Design Thinking
- Stakeholder Relationship Management
- Campaign Management
- Analytical skills and working with data
- Attention to detail
- People Management Skills
- Agile Way of Working
- Content and Editorial Planning
- Behavioural Competencies
- Business Acumen
- Planning and Organizing
- Innovation
- Collaborating
- Operational Decision Making
- Influencing
- Execution
- Stress Tolerance
- **_Please contact the Nedbank Recruiting Team at +27 860 555 566_