Public Relations

2 days ago

Durban, South Africa RED LIGHTS Full time

As the Public Relations & Social Media Officer for the Red Lights Choir, you will be instrumental in shaping the choir's public image and enhancing its online presence. This multifaceted role involves developing strategic marketing initiatives, managing content across various platforms, and serving as the official spokesperson for the choir.

Key Responsibilities:
1. Marketing Strategies:
Devise effective marketing strategies to promote and advertise upcoming shows and events, enhancing the choir's visibility and audience engagement.

2. Social Media Management:
Create and curate compelling content for all social media platforms, including Facebook, Instagram, TikTok, and YouTube, ensuring consistent and engaging communication.

3. Monthly Social Media Marketing:
Develop and execute monthly social media marketing strategies, aligning with the choir's goals and promoting a vibrant online presence.

4. Market Research:
Conduct thorough market research to identify trends, analyze audience preferences, and stay informed about industry developments, contributing to informed decision-making.

5. Spokesperson Role:
Act as the official spokesperson for the choir, representing its values and messages in interactions with the media, sponsors, and the public.

Basic Skills Required:
1. Marketing Expertise:
Strong understanding of marketing principles and the ability to create effective strategies for promoting events.

2. Social Media Proficiency:
Skillful management and content creation across various social media platforms.

3. Content Creation:
Creative flair for developing engaging and shareable content, including graphics, videos, and written materials.

4. Strategic Thinking:
Ability to think strategically and develop monthly plans that align with the choir's objectives.

5. Communication Skills:
Effective verbal and written communication skills, especially in the capacity of a spokesperson.

6. Market Research Abilities:
7. Adaptability:
Stay updated with the latest trends in social media and adapt strategies accordingly to maintain a dynamic online presence.

8. Media Relations:
Ability to establish and maintain positive relationships with media outlets and journalists.

**Job Type**: Part-time

Expected hours: 15 per week

Application Question(s):

- Are you going to be able to work part time, mainly work from home and attend both virtual and physical meetings?
- Are you currently pursuing a qualification in Marketing and Events Coordination? If yes, which level?
- How many years of Public Relations & Social Media work do you have?

**Education**:

- High School (matric) (required)

**Experience**:

- Public Relations & Social Media: 1 year (required)

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