Public Relations Officer

2 weeks ago

Durban, South Africa HR Matters Full time

Key Responsibilities
- Implement Public Relations strategy and plan
- Research, prepare and write content for publications and corporate speeches
- Ensure that the right publicity opportunities are utilised for the brand
- Generate publicity around the company''s initiatives, brands and events
- Attend stakeholder events and provide post events reports
- Identify opportunities to promote products and services and make recommendations
- Build positive brand association with employees, encourage them to be brand ambassadors
- Ensure that the brand is advertised in the correct media, targeting appropriate target market
- Ensure that media relations programmes exist, and queries are resolved within the agreed timeline
- Draft, refine and issue press releases around corporate initiatives and events
- Establish and maintain working relationship with entities and partners on joint activities, events and projects
- Assist in the coordination of public relations programmes and exhibitions or government events
- Manage the corporate image, ensuring that all brand materials comply with corporate identity manual
- Manage the implementation of corporate identity template
- Ensure that all digital / electronic communication projects the right image
- Manage social media campaigns and maintain the company''s content on social media
- Manage financial resources by determining and reviewing budget requirements and submit to senior management for approval

Minimum Requirements
- National Diploma / Degree in Public Relations Management
- B Degree in Public Relations Management or Marketing will be advantageous
- 3 years'' experience working in a public relations / community development / marketing role
- Valid Code EB drivers licence

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