Pr and Events Co-ordinator

**Direct Reporting Line**:
Head: Student Experience

**Varsity College** is an educational brand of The Independent Institute of Education (The IIE). The IIE enjoys the reputation of being at the forefront of private higher education in South Africa, and is registered with the Department of Higher Education and Training (DHET) to provide higher education qualifications accredited by the Council on Higher Education (CHE).

**The IIE's Varsity, Cape Town Campus has a vacancy for a PR & Events Co-ordinator.**

**Duties and Responsibilities**:
**Media Relations**
- Identifying, building and maintaining strong media relationships within the community and region in which the campus is located.
- Output of monthly (targeted number) media releases and caption stories for internal and external use, in order to reach annual campus PR exposure/publicity target.
- Networking with media at campus events.
- Liaise with the National office in any crisis management situations (PR/media).

**Brand Identify**
- Understand the Brand identity and ensure that it is consistently applied to all campus elements including: posters. flyers and campus look and feel as well as to ensure that all campus communication is geared towards maintaining a positive Brand reputation.

**Management of PR related Service Providers**
- Identifying and selecting campus service providers which will provide services for the PR portfolio.
- This includes and not limited to: photographers, printers, sound technicians etc.
- Brief campus photographers and liaise with other campus staff to ensure an even spread of sport, social, academic, cultural and community engagement events are effectively photographed.
- Manage the campus photography including supply national office, press and online media.

**General Administration**
- Compiling annual and monthly events calendars.
- Compiling reports after major events.
- Managing the campus PR budget.

**Events Management**
- Ensure the planning and implementation of comprehensive and balanced social, cultural and community engagement brand relevant events both on and off campus that will turn positively impact on the marketing of the campus to prospective students.
- Provide accurate reporting of all social, cultural and community engagement events within the time frames provided.
- Management of the internal advertising for all social, cultural and community engagement events.
- Build relationships with third parties to ensure access to practical venues for all events and to ensure sponsorship opportunities and prizes for all major campus events including CSI initiatives and fundraising events.

**Team Support**
- Support the Academic Operations Centre's of Excellence with events such as graduation.
- Offer support related to public relations to other departments that may need it, when requested by a Senior Manager.

**Social Committee Management**
- Recruitment and management of the Social Committee to encourage student participate to ensure students receive a full and well-rounded experience at The IIE Varsity College

**Competencies Required**:

- High level of administration, planning and organisational skills
- Computer literacy essential
- Customer service orientation, High levels of energy and self motivation
- Excellent interpersonal skills
- Must be confident and outgoing
- Shown ability to manage work and self proactively must be deadline driven
- Superior Presentation Skills
- Excellent command of the English language (both spoken and written)

**Minimum Qualification Requirements**:

- BA Degree in Corporate Communications, or PR/Marketing Degree or Diploma or equivalent.

**Minimum Work Experience Requirements**:

- Minimum of 3 years in any of the following: PR, Events and Community Engagement, Social Media Management, Media writing and liaison.

**Special Requirement**:
Drivers license and own vehicle essential