Senior Shopper and Category Manager
3 days ago
International Retailer with HO in Town is seeking to employ a Senior Shopper and Category Manager to join their busy and ever growing team
The vision for the Category & Shopper Marketing Team is to be a trusted team of Shopper & Category experts in FMCG that is central to providing strategic and short-term solutions to deliver Category growth, internally and externally. The Category team is living a category growth mindset, to grow faster and more sustainably than the category through superior understanding and fulfilment of consumer and shopper needs.
**Key Responsibilities**
- Lead shopper insight and category insights, leading key initiatives from project development, management to completion
- Leadership for Category Vision and Drivers that enables customer teams to persuade key retail partners of the category strategy
- Create and deliver short and long term shopper insight initiatives, as prioritized by the management team, to support MPD planning & specific segment challenges to turn shoppers into buyers of our brands
- Leadership of brand / account workshops to enable the Marketing, Shopper Marketing & Sales teams to develop and sell the annual seasonal plans to our key retail partners
For more information please contact:
- Marlene Smith
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