Shopper Marketing Manager: Beverages

Overview: **About PepsiCo** PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. **Responsibilities**: **What we’re looking for**: To lead the Shopper Marketing agenda for the *Beverage portfolio across all channels and key customers. Embed a shopper centric approach in customer strategy and sales execution. **COMMERCIAL** - Work with DX Insights team to ensure insights led / shopper centric thinking in all customer, category and commercial initiatives, enabling a ‘step change’ in engagement with key customers - across all channels - Work with category team to translate shopper and category insights/brand strategy into customer growth opportunity (which channel to invest, optimal storelist, etc) - Comprehensive understanding of the customer landscape, competitors and shoppers. - Build an indispensable partnership with senior customer contacts by identifying category & shopper opportunities. - Lead and support customer team providing relevant, timely and integrated solutions that shape and impact the category & PepsiCo growth. - Understanding of competitor and other categories to leverage best practice within the market place - Utilise the Shopper Marketing Pepsi-co - way’s processes and tools to embed a shopper centric approach in customer strategy and execution. - With support from Channel and Marketing team, lead the development and implementation of the Shopper Marketing Plan, including the development of POS material. - Represent Shopper Marketing team in all relevant Beverage’s projects and meetings; disseminate information, provide input and feedback i.e. sales, execution, customer, shopper and category - Continuously seek opportunities to co-create activation with all channels to drive specific occasions to enhance shopper engagement and drive conversion, by channel and category **EXECUTION** - Lead execution strategy that supports category growth initiatives and shopper strategy to influence in store along the Pathway to Purchase - Create execution process communicating execution objectives and timelines. - Embed the EDGE principles in the day to day operations of Shopper Marketing - Own booking of media logistics and budget management, ensuring strict COSO Compliance - Drive efficiencies on merchandising E2E creation and tracking - Liaise with 3rd party suppliers and merchandising manager to ensure optimal POS solution for activations, embedding shopper insight and best practise to drive engagement and shopper conversion - Engage multiple stakeholders (internal and external) to ensure alignment and customer centric tailoring of in store activations. **AUDIT COMPLIANCE** - Project and budget management with strict adherence to COSO and applicable Pepsico Policies Qualifications: **What will qualify you for the role**: - Project Management - Results oriented with robust planning and follow up skills - Functional Experience: 5 years of experience as a project leader or similar preferably in the Trade / Shopper Marketing area - Solid business and industry know how - Analytical capabilities and the ability to see profitability opportunities and transform those opportunities into actions - Ability to understand the impact of scenarios in his/her own realm of responsibility and the impact to stakeholders - Collaboration - Agility - Empathize with the Consumer - Intellectual Curiosity **“PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act"