Product Manager Companion Animals

1 day ago


Johannesburg, South Africa BI AH ZA (Proprietary)Ltd Full time

**The Opportunity**

We are looking for a dynamic Product Manager - Companion Animals (Therapeutics & Parasiticides) based in Johannesburg. This position will be responsible in developing, implementing, and monitoring the marketing strategies, brand plans for the entire Pets/Companion Animals portfolio in line with the strategy throughout the veterinary and retail channels. The person responsible will collaborate cross-functionally, both internally and externally to ensure the development and execution of brand plans and contribute to brand teams and financial planning meetings and preparation.
This is a full-time, marketing role reporting directly to the Sales & Marketing Lead Pets/Companion Animal Business Unit.

**Tasks & Responsibilities**
- Responsible for the development, implementation and execution of strategic plans that optimize sales, market share and revenue growth for a brand or set of brands in the short and long term
- Prepare and execute product launches to penetrate the market in line with strategic goals and objectives.
- Plan financial forecasting for short
- and long-term budget setting
- Drive continuous planning and execution of product strategies through frequent evaluation and adaptation of plans according to changes in market and competitor landscape.
- Provide a high-level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of therapeutic areas for brand area
- Coordinate and manage relevant opinion leader networks in relation to the past and future portfolio management, including all important external channels to ensure continued long term success
- Develop customer/channel specific marketing strategies by leveraging knowledge of all customer marketing channels and co-promotion partners to add market and brand value
- Monitor product pricing and distribution policy in accordance with the guidelines of corporate and local / regional marketing/business
- Manage stock in coordination with supply chain, develop strategies to sell out short dates stock and monitor stock reports monthly to identify trends and act accordingly
- Closely liaise with the field force to adopt customer's perspectives in order to anticipate their expectations allowing development and evaluation of solutions accordingly
- Deliver appropriate training on product and marketing strategy and tactics for the team to execute their role
- Optimizes the promotional mix for a brand based on allocated resources and recognizes the point of diminishing returns and redirects efforts when current approach in not achieving desired outcomes.
- Manage promotional spend in accordance to allocation, plan phasing according to tactics spent and monitor actuals vs budget on a monthly basis.
- Financial cycle planning including income statement and profitability ration management, long term forecasting and budget setting in line with market share analysis vs competitors

**Requirements**:

- Bachelors degree and or diploma/degree in Marketing Management, Life Sciences or a related qualification
- 5+ years of work experience in a previous product marketing management.
- Related work experience within the Animal health industry will be advantageous.
- Medium to Senior level product management or related experience within the animal health or pharmaceutical industries or over the counter/ FMCGs market
- Excellent written & verbal communication skills along with excellent presentation, facilitation, analytical and interpersonal skills
- Strong planning, organization, and time management skills, including attention to detail
- Ability to multi-task, interact, and work within a team environment and function independently when required
- Launch Excellence
- P&L knowledge and experience
- Cross functional collaboration

**What’s Next?**

**Screening**:
In order to comply with applicable export control laws, Boehringer Ingelheim periodically screens business relations (including job applicants) against sanctioned party lists (“SPL”). These checks may be performed by Boehringer Ingelheim or by any of its Affiliates. You acknowledge that Boehringer Ingelheim and/or its Affiliates will screen you against SPL and that for this purpose your personal data may be processed in relevant databases, including databases of third-party vendors that perform SPL screening for or on behalf of Boehringer Ingelheim or its Affiliates which may be located or accessible outside the EU. Boehringer Ingelheim is committed to ensuring an adequate level of protection of your personal data.

At Boehringer Ingelheim we share the opinion that diversity and inclusion is essential for the growth of our business and that our strengths and competitive advantage are also the result of the diversity of our company - diversity across the three dimensions of inclusion: Gender, Geography and Generation. Our people are part of a deep-rooted, family company philosophy that welcomes every



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