Head of Marketing

2 weeks ago

Pretoria, South Africa Select One Full time

Duties will include but not be limited to: - Client acquisition and retention. This is the core of the role, obviously. You should focus unwaveringly on client growth, customer acquisition costs, and lifetime value, across channels - Provide understanding of each of the group Companys customers through thorough analysis of internal and external marketing data / research, because only once you understand their customers will you be able to really "reach" them - Negotiate with third parties within the marketing value chain to make sure they use the most cost effective tools, if they can save a little, why not? - Build, own and track the marketing budget. As with any department, budgeting is key. Look at the whole picture and blow them away - Direct and lead the execution of the go-to-market strategy to successfully launch new products and services or updated campaigns. This is after all how they put the brand "out there" - Establish reliable reports and dashboards representing pipeline and revenue performance. Reporting is an important part of the bigger picture - Develop and execute affiliate communications plans to equip affiliates for upcoming product launches and sales play campaigns. Also, ensure you build firm relationships with all stakeholders - Work closely with the sales team to design sales acceleration programs and initiatives. If they are equipped, they cannot fail **Requirements**: - Relevant tertiary qualification - 7+ years experience in relevant marketing management role - Digital lead generation experience - Experience contributing to the growth and expansion of an organisation by generating leads - Experience in marketing and growing an organisation globally - Proven excellence in your previous endeavours - Strong technical knowledge of brand and marketing best practices - Experience with digital marketing (Google, social media, etc)

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