Marketing Manager

**Purpose of the role**

**Duties and Responsibilities**

**Strategy & Planning**
- Assist Business Units to determine and implement marketing strategy, whilst working closely with the Head of Marketing
- Show initiative and creativity in determining how marketing can assist in growing their business practices.
- Collaborate with Head of Marketing to determine budget for initiatives identified.
- Track budgets throughout life cycle of strategy
- Provide input regarding strategic planning and prioritisation on behalf of Head of Marketing and Marketing Committee
- Ensure annual firm strategy, objectives and goals are met.
- Liaise with key stakeholders daily, to fulfill all marketing requirements.
- Manage and implement media strategy and plans for various business units demonstrating own initiative.

**Project & Event Management**
- Take initiative in the project management of marketing plans and implementation of relevant elements within that plan, ensuring all deadlines are met.
- Proactively take a holistic view of all projects by providing research, event management and strategic planning
- Take responsibility for coordinating and implementing the Firm's client events, from conception through to completion.
- Implement processes to track success of the project e.g., Client survey’s post an event.

**Positioning**
- Build brand awareness in the Global IP and South African market.
- Ensure a good level of understanding of Law and service marketing.

**Management**
- Coordinate and implement the firm’s client events, from conception through to completion.
- Manage the outputs of the Business Unit coordinators.
- Work closely with external agencies (digital and PR) to promote and publicise the event.
- Work closely with internal and external vendors when coordinating event details.
- Conduct pre
- and post - event evaluations and report on outcomes.

**Firm Research & Submissions**
- Assist in putting together detailed submissions to ensure the firm is ranked in the top global legal directories and listings.
- Assist in putting together detailed research reports, including market and customer information on new and potential clients.
- Keep accurate records on clients at all times.

**Communications**
- Collaborate with prominent members of the firm, including Partners and PR to craft and pitch press releases and thought leadership columns.
- Maintain branding standards of all marketing communications.
- Proactively work with the businesses to keep communication channels open and deliver value.

**Skills and Knowledge**
- Excellent understanding of the full marketing mix, including events, social media content generation, PR and internal communications
- Excellent organisational prioritisation, and client service skills - with the ability to work under immense pressure.
- Excellent writing and communications skills are essential.
- Event management experience.
- Ability to provide input regarding strategic planning and prioritization on behalf of the Head of Marketing and Marketing Committee
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
- Experience in handling detailed marketing budgets and forecasting / reporting results
- Comfortable working with numbers, metrics and spreadsheets
- MS Outlook, Word, Power Point and Excel (Advanced)
- Advanced administration skills are essential.
- Ability to work in a multi-task and multi-deadline environment.
- Able to work independently and be self-motivated.
- Ability to work and communicate effectively with a variety of people, both internally and externally
- Understanding of media environments, timelines and constraints highly advantageous

**Qualifications and Experience**
- Previous experience in a professional service environment will be advantageous.
- At least 1 to 2 years’ staff management experience.
- 5-6 years relevant marketing experience
- Matric or equivalent qualification
- A relevant tertiary qualification in Marketing