Head of Marketing

1 week ago

Pretoria, Gauteng, South Africa 044fccc9-fb89-4943-ad2b-9041c8a3020c Full time R2 000 000 - R2 500 000 per year

The purpose of the position is to lead the strategic direction, performance reporting and experience design of Intercare's marketing function across all healthcare facilities; driving patient acquisition, loyalty and brand strength through data-led insights, design thinking and integrated omnichannel strategies.

KEY RESPONSIBILITIES

  • Develop and execute the group marketing & patient experience strategy aligned to business growth and clinical excellence.
  • Lead patient journey design and continuous improvement across digital and physical touchpoints using design-thinking principles.
  • Strengthen brand governance, reputation management, PR and crisis communication.
  • Drive omnichannel digital marketing, performance marketing, CVM and marketing automation for key service lines (Primary Care, Dentistry, Sub-Acute, Day Hospitals).
  • Build and deliver executive marketing dashboards linking activity to revenue, occupancy and patient growth.
  • Lead market research, competitor analysis and patient insights to inform positioning and product-market fit.
  • Manage and mentor a multidisciplinary marketing, digital and experience design team plus external agencies.

REQUIREMENTS

  • Bachelor's Degree in Marketing, Business, Communications or related field, NQF 7 / Honours preferred.
  • Minimum 5 years proven marketing leadership experience in a multi-site or service-based organisation (healthcare advantage).
  • Demonstrated success in patient/customer experience design, digital transformation and data-driven marketing.
  • Expert in analytics, reporting tools and performance dashboards.
  • High-level competencies: Strategic leadership, analytical thinking, stakeholder management, communication, financial/budget management, team leadership and adaptability.
  • Ability to work in a fast-paced, timeline-driven environment with infrequent travel and occasional overtime.

Job Type: Full-time

Application Question(s):

  • What is your current Cost-to-Company per month?
  • What is your expected Cost-to-Company per month?
  • What is your current notice period?

Education:

  • Bachelors (Preferred)

Location:

  • Pretoria, Gauteng (Required)

Work Location: In person

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