Brand Manager

**Position Title**:Brand Manager
**Position Type**: Regular - Full-Time

**Position Location**: Rosebank
**Grade**: Grade 04
**Requisition ID**: 15188

**PURPOSE OF THE JOB**:

- Turning data into insights and actions: 5i2P key player or leader for all innovations
- Leading Projects & Activity Requests
- Crafting Strong, purposeful product propositions
- Landing integrated brand plans in-year with the cross functional team
- Developing multi-year Integrated Brand Plans, aligned to the category strategy and growth priorities
- Effectively managing the Brand’s budget, to achieve zero forecast bias, on a quarterly basis
**KEY PERFORMANCE AREAS**:
**Manage all categories in their entirety (Foodservice including QSR, Potato; Fries and Specialty Potatoes, Vegetables and Appetisers)**:

- Oversee the categories as a whole
- Compile marketing plans
- Launch new products into the market
- Ensure all marketing plans are executed timeously and accurately
- Attend and manage status meetings with agencies to ensure that promotions are within timeframe and within budget
- Work co-operatively with category and sales team to ensure operational implementation
**Develop a comprehensive Brand Plan to achieve the marketing and commercial objectives set**:

- Compile and analyse market trends, data and global input to inform strategic choices for the brand
- Review category and commercial performance to inform how strategic objectives will impact commercial and marketing outcomes
- Develop annual brand plans in collaboration with category and sales teams to ensure full integration of objectives, activities and plans
- Compile marketing campaigns based on approved brand plans, including measurable KPIs
- Roll out the marketing campaign accurately and timeously
- Ensure that campaign is within approved budget by approving cost estimates up front

Compile post campaign analysis/ research in order to establish if objectives were achieved
**Assist the Marketing Manager in the development of annual and future innovation plans**:

- Assist in the implementation and co-ordination of innovation plans
- Develop new packaging for new products as and when applicable
- Research market to see if proposed new products are viable
- Decide on products to be launched
- Develop detailed actions regarding the products to launch and their launch schedule.
- Management of the concept research testing programme against required standards
- Launch new products timeously and enter new segments that provide growth opportunities
- Post launch reviews and analysis up to 18 months post launch
**Assist the Marketing Manager to achieve budget, Gross Profit, Nett Sales Value and Volume**:

- Achieve annual GP through the implementation of brand plans with defined targets, plans to drive targets, innovation and communication plans
- Assist in managing GP in terms of promotions and innovation
- Play an advisory and collaborative role in terms of pricing and discounts
- Manage profit and loss, per product and contribution towards total objective
- Manage monthly marketing meetings to ensure that there is consensus on the point of sales, etc.
- Provide sales team with support by attending meetings, seeing customers
- Monitor and report on return on investment
**Manage the marketing and communication strategy**:

- Ensure that the vision and values forms part of the overall strategy to meet marketing objectives
- Keep constant contact and build relationship with media and external suppliers
- Liaise with Chefs and industry related bodies
- Work closely with young chefs and the South African Chefs Association
**Manage general administration and meetings**:

Meetings (cross functionally)
- Process all Purchase Orders and invoices
- EDW - Enterprise Data Warehouse - sales reporting and linking to SAP
- SAP - Purchase order and Invoicing
- Export orders and foreign language labels
**Compile and submit reports**:

- Compile reports on all campaigns, budgets and actual spent to be approved by Marketing Manager
- Compile reports on marketing releases
**EXPERIENCE REQUIREMENTS**
- Minimum 5 - 7 years in a FMCG environment in brand management. Require three to four years’ experience at Brand Manager level (FMCG). Previous food experience will be advantageous.
- Previous exposure to packaging and advertising legislation would be beneficial.
**QUALIFICATIONS**
- Matric
- National Diploma in Marketing / BComm Marketing
**PERSON SPECIFICATIONS**
- Strong strategic thinking and problem solving
- A self-starter, with initiative and follow-through
- Customer focused and commercially agile, with ability to think and act quickly, in response to changing conditions
- Authoritative and credible presentational style
- Innovative and creative
- Strong financial acumen with analytical ability
- Strong interpersonal skills, with the ability to interface collaboratively and cross-functionally
- Ability to relate both upwards and downwards within the organisation and with suppliers
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