Brand Manager

2 weeks ago

Johannesburg, South Africa AVI Limited Full time

**AVI Ltd. **is known for its leading household brands across many categories including: hot beverages, sweet and savoury biscuits and snacks, frozen convenience foods, personal care products, cosmetics, shoes, accessories, and fashion apparel.

**NATIONAL BRANDS LIMITED** operates 5 manufacturing sites, offering world class manufacturing facilities in Isando (Johannesburg), Rosslyn (Pretoria), Westmead and Durban (KZN). It is home to some of the best-known South African tea, coffee and creamer brands, including our delicious range of much-loved savoury and sweet biscuits, and our melt-in-your-mouth snack range.

An exciting opportunity exists for a **BRAND MANAGER **at **NATIONAL BRANDS LIMITED Head Office **in Bryanston, Johannesburg. We are looking for an innovative, detail orientated Brand Manager with a high level of financial acumen to take on the challenge of research and commercialization in our two portfolios.

**Line Manager**: Marketing Manager

**Key Performance Areas**:
**Deliver performance targets for portfolio across all target brands**
- Ongoing market and industry analysis to provide recommendations for brand development
- Ongoing competitor intelligence
- Ongoing review of portfolio activity effectiveness to update or change plans as required
- Budgeting & forecasting

**Deliver local portfolio and brand strategy**
- Insights from pulling together existing research, market trends (global & local), competitors and internal data
- SWOT analysis
- Conduct consumer and market research in order to keep up to date with consumer trends, as well as trying to predict future trends
- Portfolio positioning - Identify how our brand is positioned in the market
- Develop brand plans/brand strategy for profitable company growth
- Development of 3-year portfolio strategy

**Deliver consumer communication strategy**
- Define and manage brand positioning and communication strategy using a variety of media
- Prepare/Review all promotional, advertising, media, research and R&D briefs
- Participate in media strategy process, agreement & delivery of plans
- Develop and execute marketing campaigns aimed at communicating our brand message
- Maintain relationships (both internal and external partners)
- Monitor communication/promotional spend

**Management of all New Product Development projects**
- Development of commercial rational and justification
- Project management of all new product development projects
- Work with Research and Development (R&D) team and technical team to convert innovative business ideas into saleable products
- Product / packaging development
- Implement launch and launch support plan
- Participate in monthly marketing & NPD meetings

***Qualifications**:

- A completed commercial degree majoring in Marketing, Business Management or similar

**Experience**:

- A minimum of 2 - 3 years’ brand and marketing experience gained in an FMCG environment
- Knowledge of IRI / Nielsen data required

***Knowledge**:

- SAP is advantageous
- Proficient in MS Word, MS Excel, MS Outlook, and MS PowerPoint
- Strong focus on analytical skills (turning data into actionable insights)
- Knowledge of consumer, trader, customer, and shopper
- Project management knowledge or expertise
- Innovation Management
- Advertising experience from briefing to execution
- High levels of numeracy
- Ability to travel essential

**Competencies**:

- Thinking analytically
- Interpreting data
- Building relationships
- Embracing change
- Working together
- Attention to detail
- Maintaining productivity
- Taking initiative

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