Brand Manager

3 days ago

Johannesburg, South Africa SMD Technologies Full time

SMD Technologies, the home of Volkano is looking for a strong junior brand manager to assist in the management of three of our new and fastest growing brands. The role of the brand manager would involve overseeing a wide array of business functions including sales, developing communication channels, training of sales teams, product development, promotions, and market research.

**Roles and responsibilities include, but not limited to**:

- Conduct consumer and market research
- Identify how our brand is currently positioned in the market
- Develop varying strategies to address segmented customer needs based on their progress on the adoption curve, defend the existing customer base and identify opportunities for continuous improvement
- Test new strategies for driving customer value
- Performance monitoring, outlier diagnosis and management
- Champion opportunities to consistently improve the “Brand” experience
- Drive customer retention, and switch from competitor brands
- Map the customer journey and identify opportunities to proactively intervene on the client's behalf
- Develop listening points in the customer journey, define and segment the customer base.
- Develop and implement customer experience strategies,
- Reviewing and pulling insights from analytics and data. Segmenting customers and audiences into meaningful groups
- Using insights from data to make improvements, maintain the feedback loop flow, and predict future needs and problems. Anticipate consumer trends and keep brand up to date
- Team alignment and collaboration to deliver on customer experience objectives. Communicate our brand personality internally and align company around foundational ideas
- Brand blueprint/DNA ownership and maintenance
- Effective execution of customer experience strategy: Define objectives, develop hypotheses, establish a method of execution, implement, monitor, and iterate based on customer experience and response.
- New representative brand onboarding
- Training on key sales points on product ranges

**Requirements**:

- Organised
- Creative
- Trend Savvy
- Ability to adapt in a fast-paced, changing growth environment and to work independently
- Focused and responsible
- Excellent communication skills
- Ability to build and maintain relationships with external stakeholders and internal cross-functional team members
- Strong problem-solving skills
- Critical thinking skills and the ability to use data insights to drive marketing strategies and tactics
- Clinical analytical skills
- Digital and social media marketing insights advantageous

**Required qualifications**:

- Degree in Marketing or Sales
- Any other relevant degree

**Desired experience**:

- 2 - 3 years relevant working experience

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