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Marketing Manager Product

2 weeks ago

Gauteng, South Africa Momentum Metropolitan Holdings Full time

-Introduction

Metropolitan is one of the oldest financial services brands in South Africa. With a 116 year legacy of serving the communities in which it operates, Metropolitan represents true empowerment in serving Africa's people through affordable financial solutions that create financial growth and security.
Role Purpose

Manage the end-to-end marketing function by designing, developing and executing the marketing strategy and related marketing programmes and plans, to drive brand awareness that supports the achievement of key business objectives.
Requirements
- 5 - 7 years’ experience in Communication, Marketing or Brand Management (essential)
- Knowledge of marketing strategy, business development and corporate communication
- Knowledge of current marketing trends and through-the-line media platforms that these areas can be managed successfully
- Degree in Marketing, Communication and/or Social Sciences or related qualification
Duties & Responsibilities
- Design, implement, support and drive the marketing and branding strategy, based on knowledge of established objectives for the business.
- Engage, monitor, influence and work closely with the full marketing value chain to deliver high quality marketing initiatives.
- Drive the development of integrated marketing strategies and campaigns that maximizes the effectiveness of the sales force and business development activities.
- Evaluate and monitor competitive products, services and marketing activities and channel these insights into the optimization of marketing initiatives.
- Provide input into all supporting media strategies, to maximize the impact of the intended campaign (for the targeted segment market applicable).
- Conceptualize and execute marketing creative. Work with the creative team in conceptualizing how and when to use marketing materials and capture target audience, and brainstorming and working with internal resources to execute new marketing ideas.
- Establish advertising and digital standards and guidelines for the function, that drives consistency in brand messaging.
- Manage multiple projects/tasks or varying complexities and size, meet deadlines and work well under pressure and keep abreast of competitor’s activity.Partner and interact with vendors to supply materials supporting marketing concepts.
- Collaborate with product development, sales & service, technical marketing, technology, marketing and creative teams to drive the strategy and development of the appropriate marketing and communication solution
- Effectively deliver marketing messaging to target audiences, including mobile, video, social media, etc.
- Drive the development and measurement of marketing metrics that enable effective decision making around revenue growth, market share, marketing intelligence and profitability.
- Drive the implementation of communication strategies within the business.
- Establish mechanisms to build relationships with existing and prospective clients, intermediaries, shareholders, industry bodies and the community.
- Measure and report performance of marketing campaigns, gain insight and assess against goals.
- Partner and interact with vendors to supply materials supporting marketing concept.
- Build and maintain relationships with clients and stakeholders that promote cross delivery practice solutions.
- Contribute to sustaining a competitive edge through external networking and benchmarking and representation on related forums.
- Define fair and innovative client service practices which build rewarding relationships, and allows team to provide exceptional client service.
- Contribute to the design of client journeys that result in a superior client experience.
- Engage with key internal and external stakeholders to identify changing client needs and align service offering with client needs.
- Participate and contribute to a culture which builds rewarding relationships, facilitates feedback and provides exceptional client service
Competencies
- Business Acumen
- Client/Stakeholder Commitment
- Drive for Results
- Leads Change and Innovation
- Collaboration
- Impact and Influence
- Self-Awareness and Insight
- Diversity and Inclusiveness

Policy

We are committed to Employment Equity, diversity and inclusion when recruiting internally and externally. All appointments are made in alignment to our Employment Equity goals and we encourage people with disabilities to apply.