Senior Marketing Manager

**JOB PURPOSE**

Chief custodian and manager of the 1Life brand to drive the long and short-term

marketing strategy to achieve the overall objectives for the brand. Achieve brand

objectives set to improve brand power, marketing effectiveness and targets,

share of wallet and multi-product holding. Develop the communication & media

strategy to drive the right mix of media and target identified audience and

proposition development and go-to-market strategy. Gain insights and identify

opportunities/innovations based on market, customer and competitor research

and analysis to support the business strategy. Accountable for marketing budget

and associated sales to the correct P factor. Guide the commercial and

operations teams to drive growth and influence the tailored customer experience

across the value chain and negotiate with management, agency and partners.

**RESPONSIBILITIES**

**Brand Strategy and Effectiveness**

Develop and drive the 1Life marketing strategy. Have a strong commercial

understanding that aligns business and marketing strategy. Develop and drive

the digital, media and other marketing mix strategies to deliver on the

communication strategy.

**Marketing Communications**

Lead and coordinate the development and delivery of marketing communications

strategy across all stakeholders to support the business plan and deliver against

profit targets. Drive brand prominence and positive perception.

**Performance Management**

Manage and report on performance of the brand and deliver to the targets set.

Set appropriate performance objectives for direct reports and hold them

accountable for achieving these; take appropriate corrective action where

necessary.

**Leadership and Direction**

Set and communicate the function's strategy and its relationship to the 1Life

mission, vision and values; clarify the actions needed to implement it within the

area of responsibility. Drive internal marketing culture and employee

engagement.

**Stakeholder Engagement**

Identify and manage stakeholders up to top management level, finding out their

needs/issues/concerns and reacting to these by leading and coordinating the

development of stakeholder engagement plans to support the communication of

business information and decisions.

Manage external stakeholder relationships with Media partners and Agencies.

**Budgeting and Costing**

Take responsibility for setting and managing function budgets so they align with

organisational strategy.

**Marketing Impact Assessment**

Define appropriate metrics, assess activities, and recommend improvements

based on metrics and analyses.

Identify and interpret complex patterns, competitor analysis, trends, and

translating those insights into the marketing strategy.

Organisational Capability Building

Use the organisation's formal development framework to identify the team's

individual development needs. Plan and implement actions to build their

capabilities. Provide training or coaching to others throughout the organisation in

own area of expertise to enable others to improve performance and fulfill

personal potential.

**BEHAVIORAL COMPETENCIES**

**Drives Results**

Consistently achieves results, even under tough circumstances. For example,

creates a feeling of energy and an emphasis on excellence in the team, using

productive behaviors. Builds a strong sense of urgency to exceed goals and beat

deadlines. Ensures that the team pushes through obstacles and establishes a

superior track record.

**Business Insight**

Applies knowledge of business and the marketplace to advance the

organization's goals. For example, ensures that the team understands and

discusses relevant industry changes. Gives strong messages about how

people's efforts make a difference to the broader organization.

**Manages Complexity**

Makes sense of complex, high quantity, and sometimes contradictory information

to effectively solve problems. For example, offers penetrating questions to help

others get to the heart of complex situations and find strong solutions. Uses a

range of inputs to fully understand and solve problems.

**Communicates Effectively**

Develops and delivers multi-mode communications that convey a clear

understanding of the unique needs of different audiences. For example, engages

diverse groups by communicating in a way that matches each group's

preferences. Listens carefully and probes beneath the surface to gain richer

insight on others' views.

**Ensures Accountability**

Holds self and others accountable to meet commitments. For example, helps

team hold each other accountable for goals, adherence to policies and

procedures. Tracks team metrics and milestones, redirecting effort, as

necessary, for continued progress.

**Strategic Mindset**

Sees ahead to future possibilities and translates them into breakthrough

strategies. For example, keeps business strategies up to date to address

evolving dynamics in the market and organization. L