PPC Specialist
2 days ago
Company Description**
ESTABLISHED IN 2007, INSEGMENT, AN INC 5000 COMPANY, IS A FULL-SERVICE DIGITAL MARKETING AND ADVERTISING AGENCY**
**Job Description**:
**Responsibilities**:
- Pull, analyze, and report marketing and business data to identify trends and patterns that reveal customer behavior and habits
- Drive paid digital marketing campaign development and implementation in support of lead generation, acquisition, and awareness goals
- Optimize ad copy and ad content
- Work with SEO counterparts to drive cross-channel initiatives through keyword research, test execution, and competitor analysis
- Set, monitor and analyze KPIs using native and third-party reporting platforms to determine digital campaign performance and optimizations
**Qualifications**:
- Bachelor's Degree preferred
- Strong presentation and client-facing skills
- Ability to create easy-to-read reports relaying complex data sets
- Expert in time-management and prioritization of responsibilities
- Comfortable with data, analytical mindset
- Critical thinker and problem-solver
- Excel master
- Self-starter
- Exceptional attention to detail
Additional Information
All your information will be kept confidential according to EEO guidelines.
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