PPC Specialist
5 days ago
Objectives:
- Be trained and mentored by an industry leader on in-depth Google Platforms and technology.
- Proactively learn how to perform ongoing paid keyword discovery, expansion and optimization
tasks.
- Keep up to date on the latest Google trends, products & services.
**Duties**:
- The PPC Manager will be trained and Involved in developing, implementing and launching
campaigns for our brand on multiple platforms including Google.
- Following checklists for creating, optimizing, and updating our brand’s paid ads campaigns.
- Proactively learn how to manage and optimize paid media campaigns, including bid optimization,
landing page optimization, analyzing search query reports, and creating ad copy.
- Collaborate with internal and external teams on research, campaign creation, and optimization
efforts.
- Campaign health checks.
- Identify opportunities for account expansion.
- Support and learn from an external PPC team in optimizing the PPC accounts.
Outcomes:
- Ad Copywriting to support weekly launches of new brands, products, and categories.
- Build out of product groups for Google Shopping campaigns.
- Regularly audit accounts and scan for possible optimizations and performance opportunities
- Run regular reports, write commentary and extract actionable insights
**Salary**: R15,000.00 - R20,000.00 per month
COVID-19 considerations:
Ability to commute/relocate:
- Durban, KwaZulu-Natal: Reliably commute or planning to relocate before starting work (required)
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