Digital Paid Media Manager

1 week ago

Johannesburg, South Africa Initiate international Full time

A leading e-commerce company have a great **job** opportunity for a **Digital Paid Media Manager** to join their team in **Johannesburg**. The primary responsibility of the **Digital Paid Media Manager** is to plan, lead, execute and report on digital marketing initiatives, primarily through paid media activations.

Your key **job** responsibilities as the **Digital Paid Media Manager** in **Johannesburg** will include:

- Create and manage monthly paid media campaign calendar
- Create, manage and provide periodic KPI reporting on all Paid Media campaigns
- Create briefs, provide creative feedback, and route creative through final approval
- Brainstorm, execute, and report on meaningful A/B test cases that provide key learnings
- Support Manager in creating performance recaps of overall sales
- Follow company’s product portfolio strategy, sales performance, and marketing tactics
- Understand consumer preference and habits, product claims, and skincare industry

Requirements for this **Digital Paid Media Manager job** in **Johannesburg**:

- At least 3 - 5 years of experience managing digital media for high volume business. eCommerce business preferred
- Hands-on experience with Social Media advertising platforms (Facebook required, Twitter, Pinterest a plus) - Audience Insights, campaign planning, analysis and optimization, custom audiences
- Working knowledge (hands-on is ideal) knowledge of the Google AdWords/DoubleClick platform
- Proficiency with web analytics platforms - especially Google Analytics. Must have extensive experience with navigating standard reports, building custom reports and dashboards, segments, event creation and multi-channel attribution
- Strong knowledge of current digital media trends, strategies, and techniques
- Entrepreneurial spirit, attention to detail, customer-service orientation, and creativity in problem-solving
- Identify, scope and implement digital media campaigns while meeting ROI goals
- Experience in both digital creative development and digital marketing across multiple channels and platforms

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