Social Media Paid Media and Analytics Analyst

1 week ago

Johannesburg, South Africa The Rooms Network Full time

We are looking for a data-driven social media paid media and analytics analyst to plan, execute, and optimise paid social campaigns while uncovering actionable insights from performance data. You’ll work closely with the marketing manager and social media team to maximise ROI, support campaign strategy, and inform future content and media investments.
Key responsibilities
Paid media strategy and execution
Develop and implement paid social media campaigns across The Rooms Network and TV channels' Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube.
**Manage end-to-end campaign setup**: audience targeting, ad creative selection, budget allocation, bidding strategies, and scheduling.
Conduct A/B and multivariate testing on ad creatives, copy, and landing pages to identify high-performing variants.
Monitor spend pacing and adjust budgets in real time to meet KPI targets and maximize ROAS.
Analytics and reporting
Collect, analyse, and visualise campaign performance metrics (CPC, CPM, CTR, CPA, ROAS) using tools like Google Analytics and Data Studio.
Generate weekly and monthly performance dashboards and deep-dive reports with clear recommendations.
Track on-air and digital campaign impacts on viewership, website traffic, and social engagement.
Use audience insights to refine targeting, creative messaging, and channel mix.
Collaboration and optimisation
Work with content creators, designers, and videographers to develop ad assets that resonate with target audiences.
Liaise with the community manager and social media specialists to align paid campaigns with organic strategies and on-air promotions.
Provide training and best practices on paid media and analytics to the broader marketing team.
Stay current with platform updates, industry benchmarks, and emerging paid media trends.
Budget and vendor management
Manage monthly paid media budgets and ensure accurate forecasting and reconciliations.
Evaluate and coordinate with external vendors or agencies for specialised paid campaigns.
Qualifications and skills
Education and experience
Bachelor’s degree in Marketing, Advertising, Analytics, or related field.
2+ years’ experience managing paid social campaigns and analytics within a media, agency, or digital marketing environment.
Technical proficiency
Hands-on expertise with Meta Business Manager, TikTok Ads Manager, Google Ads, and LinkedIn Campaign Manager.
Strong analytical skills with proficiency in Google Analytics, Google Data Studio (or equivalent BI tools), and Excel.
Familiarity with UTM tracking, conversion pixels, and tag management (e.g., Google Tag Manager).
Analytical and interpersonal
Detail-oriented with strong problem-solving abilities and a data-first mindset.
Excellent communication skills able to translate complex data into clear, actionable insights.
Ability to manage multiple campaigns and reporting deliverables in a fast-paced environment.

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