Paid Media Manager
2 days ago
The **Media Manager** will be spending our clients digital budgets wisely within the real time bidding (RTB), paid social and paid search environment. Traders are required to know where best to buy inventory / online audiences for clients using demand side platforms / social platforms / paid search platforms and ensuring that client goals & ROI's are met.
**SO WHAT IS A Media Manager?**
Media Managers are responsible for maximising our advertisers digital budgets according to their required goals. Simply, Media Managers will be responsible for defining / creating digital RTB, paid social & paid search strategies, implementing this in platforms, and spending a predetermined budget - all to ensure client's digital goals are met & that they see a full return on digital investment. You will need to understand how to buy inventory via various technologies at what price, inventory, audiences and programmatic strategies that will result in a successful campaign that meets the client's overall business goals.
This position is one of the few around South Africa and will be a major step in your online career.
- Works closely with Internal Country Consultants on strategic digital strategies
- Closely interacts with International Media Buying Consultancy and Account Management teams
**TASKS**
- Employ Strategic Campaign set up with sufficient research and following direction given by country consultant
- Working closely with internal & external Consultants, Account Managers and Clients to develop and implement Media Buying strategies
- Working closely with CM team to ensure seamless integration with full GMP stack clients
- Being able to troubleshoot issues within CM and presenting solutions
- Build and traffic campaigns in DSP platforms including desktop, mobile, video - platforms are not limited to just one
- Analyse campaign performance and make recommendations for optimization
- Regular review of performance of campaigns across revenue, performance and pacing
- Ensure campaign delivery against revenue goals and Key Performance Indicators as established with the client and consultants
- Daily reporting and monitoring of campaigns to ensure performance goals and revenue objectives are met
- To ensure best practice RTB & buying techniques are employed at all times
- Being able to interpret data outside of programmatic & delivering holistic overview to client
- Ability to check different channel behaviour & impact of various channels on digital campaign performance eg. how does paid search influence performance on display / social
- Proactively seek new opportunities within programmatic space
- Ensure all correct revenues and media costs are reported on a monthly basis.
- Ensure all administration is accurate and up to date
- Being able to motivate oneself & to continue self development
- Collaboration with Client Manager and Development teams
- Close daily collaboration with consultants & client manager to understand client's goals and needs, communicating campaign metrics and performance to Sales and Client as needed;
- Campaign performance analysis and presentation to client manager and / or consultant for all campaigns
- First level of troubleshooting and triage on technical and performance related issues
- Collaboration with Development teams
- Provide feedback and support to product management based on usage of NMPi MG proprietary technology platforms to help drive improvements and quality
- Work regularly with R&D team on giving real-time product improving feedback as well as collaborating with them on new campaign optimization techniques
**KNOWLEDGE AND EXPERIENCE IMPERATIVE**
- Must have a passion for digital marketing and wanting to build a career within the digital space
- Minimum 2 year experience in buying media via demand side platforms as well as social platforms
- Experience with working on ad-servers - eg. Campaign Manager, Sizmek, Adform
- Experience in management of digital accounts with a ROI focus
- Experience in managing digital campaigns with performance driven goals
- Experience with managing digital campaigns for video & mobile
- Must know how to work with budgets and how to allocate them effectively across different types of online media
- Experience with Google Analytics and how to implement & interpret data
- Ability to troubleshoot tech issues within buying platforms and present solutions
- Must have the ability to understand and interpret the strategy and execute this within the applicable platforms
- Ability to analyze campaigns & implement strategy based on findings
- Ability to conduct post-campaign analysis and to present that to country teams / client
- Ability to build reporting templates which is suited for client
- Outstanding ability to think creatively, strategically, and identify and resolve problems
- Ability to work closely with senior team members & consultants to take direction with campaigns
- Very diligent - staying on top of the details
- Ability to succeed in a fast p
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