Head of Marketing

**Company Description**
Yoyo is on a mission to empower companies to delight their customers by creating delight in every connection. We power some of the SA’s leading brands with seamlessly integrated loyalty and rewards software solutions.

We’re not just a team; we’re a powerhouse of passionate and world-class talent, minds, and creativity. Our values are like our North Star, guiding us toward greatness every step of the way.

We’re all about crafting a workplace where you can spread your wings and soar. Think cutting-edge ideas meeting top-notch tech, creating products that make a significant impact in the world of loyalty and rewards. It’s not just about boosting business; it’s about driving growth and fuelling expansion until we are creating delight in every connection.

**Job Description** About the Role**

We’re looking for a powerhouse Group Head of Marketing to take full ownership of our marketing strategy and execution. Reporting directly to the CEO, this role is for someone who lives and breathes brand, thrives in fast-paced environments, and wants to leave a bold mark on how we’re seen and how we grow.

This is a hands-on leadership role that balances vision with execution — combining world-class strategy with the ability to roll up your sleeves and deliver. You’ll be the custodian of a brand that delights millions of customers every day, shaping how our products are experienced and how our story is told.

**Key Responsibilities**

**Brand Ownership & Strategy**
- Be the custodian of our brand identity and customer-facing presence.
- Build and own the marketing strategy, aligned to company goals and vision.
- Champion and evolve our brand’s CI, staying ahead of trends and best practice.
- Ensure brand consistency across all internal and external touchpoints.

**Leadership & Collaboration**
- Lead, mentor, and grow a small high-performing marketing team.
- Work cross-functionally with Commercial, Product, Finance, and the Executive team.
- Select and manage external agencies, freelancers, and partners where needed

**Growth & Demand Generation**
- Design and run integrated campaigns to drive awareness, engagement, and conversion.
- Oversee performance marketing, SEO/SEM, and CRM strategies to fuel scalable growth.
- Own the marketing funnel end-to-end, using data and insights to continually optimize.

**Content & Communications**
- Oversee creation of compelling, differentiated content that amplifies our brand.
- Ensure digital assets (website, social media, thought leadership) are world-class.
- Lead PR, external communications, and industry positioning.

**Product & Customer Marketing**
- Partner with Product and Commercial to define go-to-market strategies.
- Build product positioning, messaging, and decks that clearly communicate value.

**Data & Analytics**
- Define KPIs and own reporting on marketing performance and ROI.
- Regularly share insights and recommendations with the executive team.
- Test, learn, and refine — driving a culture of data-driven decision-making.

**Budgeting & Operations**
- Own and manage the marketing budget with clear ROI accountability.
- Streamline marketing operations to maximize impact and efficiency
- Proven success as a Head of Marketing (or equivalent senior role), with experience across brand, growth, and performance marketing.
- Tech-native — ideally with experience in SaaS, Apps, or B2B/B2C lead gen.
- Loyalty, rewards, fintech, or payments industry knowledge is a big advantage.
- A hands-on leader who thrives on balancing big-picture strategy with detailed execution.
- Obsessed with brand — consistent, world-class, and customer-centric.
- Strategic and commercial thinker who is comfortable working at pace in an agile environment.
- Collaborative, energetic, and ready to own and grow the brand like it’s your own.

**Why Join Us?**

This is an opportunity to define and elevate the voice of a business with global ambitions. You’ll be working directly with the CEO and executive team, shaping the growth trajectory of products that touch millions of people every year. If you’re looking for a role where you can lead, build, and make an outsized impact — this is it.

**Additional Information** The perks at Yoyo**:

- Group Risk insurance with Discovery Health.
- Learning & development opportunities
- Hybrid working arrangement.
- Flexible working hours.
- On-site barista with the best coffee in town.
- Subsidised and healthy meals at an in-house cafe
- Weekly socials & an annual social calendar to include the family.
- Employee wellbeing with Strove.
- Employee reward scheme with Zuzo.
- Generous leave policy.

**Our Yoyo values, we are looking for a team member that will always live out and demonstrate behaviours aligned to our values**:

- ** Be extremely customer centric**:in everything we do, serve and delight our customers, using data to continuously improve.
- ** Be a passionate team player**:spiral up, be positive, bring momentum, and energy to those aro